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Experiment
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Journal of behavioral and experimental economics
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Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of behavioral decision making
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NBER working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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CESifo working papers
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International journal of hospitality management
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Information systems research : ISR
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Discussion paper series / IZA
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Experimental economics : a journal of the Economic Science Association
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Tourism management : research, policies, practice
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of electronic commerce : IJEC
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American journal of agricultural economics
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European economic review : EER
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management information systems : mis quarterly
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International journal of consumer studies
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USB Cologne (EcoSocSci)
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1
Predictors of attitudinal and behavioral outcomes in mobile
advertising
: a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
2
Herding the hordes : using location-based services and mobile messaging to affect visitor behavior
Högberg, Johan
;
Wästlund, Erik
;
Aas, Tor Helge
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 870-878
Persistent link: https://www.econbiz.de/10012230397
Saved in:
3
An experimental analysis of the effectiveness of multi-screen
advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
4
Wirkung interaktiver Markenauftritte im Internet
Kiss, Greg
-
2005
Persistent link: https://www.econbiz.de/10002626912
Saved in:
5
Mobile marketing interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
6
An SEM-ANP multi-criteria evaluation model for mobile
advertising
that affect purchase intentions : perspectives on the values of context awareness and flow experience
Hsu, Tsuen-Ho
;
Tang, Jia-Wei
;
Chen, Chun-Hsien
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 383-404
Persistent link: https://www.econbiz.de/10013550353
Saved in:
7
Comparing direct and indirect branding in
advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
8
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
9
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
10
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
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