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~subject:"Experiment"
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Experiment
Werbewirkung
8,005
Advertising effects
7,779
Konsumentenverhalten
4,186
Consumer behaviour
4,168
Werbung
4,011
Advertising
3,937
Online-Marketing
2,227
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2,216
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1,921
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1,671
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1,669
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1,667
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1,346
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1,344
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1,276
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1,260
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1,178
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1,091
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1,070
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1,056
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920
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804
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721
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599
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Bertrand, Marianne
9
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9
Shafir, Eldar
9
Zinman, Jonathan
9
Karlan, Dean
8
Sahni, Navdeep S.
7
Frey, Bruno S.
6
Lewis, Randall A.
6
Brickau, Ralf A.
5
Galasso, Vincenzo
5
Hertwig, Ralph
5
Nannicini, Tommaso
5
Ortmann, Andreas
5
Brunner, Christian Boris
4
Fringes, Achim
4
Gierl, Heribert
4
Jegen, Reto
4
Kaiser, Harry M.
4
Karlan, Dean S.
4
Reiley, David H.
4
Allcott, Hunt
3
Bellman, Steven
3
Briers, Barbara
3
Cherian, Mathew
3
Gordon, Brett R.
3
Johnson, Garrett A.
3
Kling, Daniel
3
Liaukonyte, Jura
3
Luca, Michael
3
Mattila, Anna S.
3
Narayanan, Sridhar
3
Nunnari, Salvatore
3
Pandelaere, Mario
3
Richards, Timothy J.
3
Rickard, Bradley J.
3
Roy, Subroto
3
Röhricht, Joana
3
Sar, Sela
3
Singh, Surendra N.
3
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1
International Conference on the Foundations and Applications of Utility, Risk Theory <12, 2006, Rom>
1
Libera università internazionale degli studi sociali Guido Carli <Rom>
1
Shaker Verlag
1
Springer Fachmedien Wiesbaden
1
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Journal of advertising : official publication of the American Academy of Advertising
21
Journal of business research : JBR
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of marketing communications
11
Psychology & marketing
9
Journal of retailing and consumer services
7
CESifo working papers
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of marketing research : JMR
6
Journal of economic behavior & organization : JEBO
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Marketing science
5
NBER working paper series
5
SpringerLink / Bücher
5
International journal of advertising : the review of marketing communications
4
Marketing : ZFP ; journal of research and management
4
Discussion papers / CEPR
3
Health marketing quarterly
3
International journal of hospitality management
3
Journal of advertising research
3
Journal of marketing research
3
Journal of promotion management : innovations in planning and applied research
3
Stanford University Graduate School of Business research paper
3
Tourism management : research, policies, practice
3
Young consumers : insight and ideas for responsible marketers
3
Canadian journal of agricultural economics : CJAE
2
Discussion paper
2
Discussion papers
2
Electronic commerce research and applications
2
European journal of marketing
2
European journal of marketing : EJM
2
Food policy : economics planning and politics of food and agriculture
2
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2
ISM working paper
2
ISM working paper / ISM, International School of Management
2
IZNE Working Paper Series
2
Information systems research : ISR
2
International advertising and communication : current insights and empirical findings
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
443
EconStor
3
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1
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
2
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
3
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
4
Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
5
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
6
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
9
Investigating the effects of narrative advertising in a real-life setting
Yıldız, Serdar
;
Sever, Necip Serdar
- In:
International journal of market research
64
(
2022
)
4
,
pp. 541-559
Persistent link: https://www.econbiz.de/10013258013
Saved in:
10
What's advertising content worth? : Evidence from a consumer credit marketing field experiment
Bertrand, Marianne
;
Karlan, Dean
;
Mullainathan, Sendhil
; …
-
2008
Persistent link: https://www.econbiz.de/10003839262
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