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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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How much do switching costs and local network effects contribute to consumer lock-in in mobile telephony?
Czajkowski, Mikołaj; Sobolewski, Maciej - In: Telecommunications policy : the international journal … 40 (2016) 9, pp. 855-869
Persistent link: https://www.econbiz.de/10011621591
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The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
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Impact of proactive postsales service and cross-selling activities on customer churn and service calls
Becker, Jan U.; Spann, Martin; Barrot, Christian - In: Journal of service research 23 (2020) 1, pp. 53-69
Persistent link: https://www.econbiz.de/10012183586
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Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew; Kumar, V. - In: Journal of marketing research : JMR 52 (2015) 2, pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
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"Experience" in service : reconstructing an elusive concept through a multi-method triangulation
Fischer, Lukas - 2021
Persistent link: https://www.econbiz.de/10012653558
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An experimental comparison of web and telephone surveys
Fricker, Scott; Galesic, Mirta; Tourangeau, Roger; … - 2009
Persistent link: https://www.econbiz.de/10003794920
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Patients' willingness to pay for electronic communication with their general practitioner
Bergmo, Trine Strand; Wangberg, Silje Camilla - In: The European journal of health economics : HEPAC ; … 8 (2007) 2, pp. 105-110
Persistent link: https://www.econbiz.de/10003479892
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The influence of media cue multiplicity on deceivers and those who are deceived
Xu, Jingjun; Cenfetelli, Ronald T.; Aquino, Karl - In: Journal of business ethics : JOBE 106 (2012) 3, pp. 337-352
Persistent link: https://www.econbiz.de/10009554775
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Australian telephone network subscription and calling demands : evidence from a stated-preference experiment
Madden, Gary - In: Information economics and policy : IEP 5 (1993) 3, pp. 207-230
Persistent link: https://www.econbiz.de/10001152642