Robo‐advisors have recently been gaining interest as a technology‐enabled means to make financial management easier. The aim of this study is to examine how people's self‐assessed financial experience, affective reactions, and the interplay with individual values influence their...

We investigate whether and how targeted rebates impede rational switching of consumers from an incumbent to an outside option (e.g., market entrant). In a real trading problem, participants repeatedly buy tokens and can enter a target rebate scheme. Buying in a rebate scheme considerably reduces...