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Blake, Tom; Moshary, Sarah; Sweeney, Kane; Tadelis, Steve - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 619-636

Persistent link: https://www.econbiz.de/10012623350

The effect of physical possession on preference for product warranty

Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425

Persistent link: https://www.econbiz.de/10010223377

Farmer preference for seed quality : a discrete choice experiement with tomato growers in Nepal

Timsina, Krishna Prasad; Jourdain, Damien; Shivakoti, Ganesh - In: International journal of value chain management : IJVCM 7 (2015/2016) 4, pp. 368-390

Persistent link: https://www.econbiz.de/10011879784

Price as a signal of product quality : some experimental evidence

Mastrobuoni, Giovanni; Peracchi, Franco; Tetenov, Aleksey - In: Journal of wine economics 9 (2014) 2, pp. 135-152

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Increasing consumer surplus through a novel product testing mechanism

Vollstaedt, Ulrike; Imcke, Patrick; Brendel, Franziska; … - 2020

Our study proposes a novel mechanism to reduce information asymmetry about product quality between buyers and sellers. Product testing organizations like Consumer Reports (US) and Stiftung Warentest (Germany) seek to reduce this asymmetry by providing credible information. However, limited...