//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Experiment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Electronic word-of-mouth and t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Experiment
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Brand management
17,522
Markenführung
17,108
Online-Marketing
12,968
Internet marketing
12,858
Brand image
11,065
Markenimage
10,948
Theorie
10,332
Relationship marketing
10,331
Beziehungsmarketing
10,296
Theory
10,150
Social Web
9,124
Social web
9,115
Markenartikel
6,395
Brand
6,361
Online-Handel
6,265
Online retailing
6,250
Customer satisfaction
6,081
Kundenzufriedenheit
5,906
USA
5,742
Deutschland
5,570
United States
5,485
Germany
5,214
Werbewirkung
5,042
Advertising effects
4,983
Electronic Commerce
4,978
Viral marketing
4,818
Virales Marketing
4,798
E-commerce
4,718
Service quality
4,610
Dienstleistungsqualität
4,557
Einzelhandel
4,488
Retail trade
4,434
Marketingmanagement
4,378
Marketing management
4,358
Advertising
4,318
Werbung
4,265
Verbraucherverhalten
3,575
more ...
less ...
Online availability
All
Undetermined
1,500
Free
1,080
Type of publication
All
Article
2,472
Book / Working Paper
1,158
Type of publication (narrower categories)
All
Article in journal
2,388
Aufsatz in Zeitschrift
2,388
Graue Literatur
582
Non-commercial literature
582
Working Paper
515
Arbeitspapier
508
Hochschulschrift
127
Thesis
98
Aufsatz im Buch
72
Book section
72
Collection of articles written by one author
26
Sammlung
26
Conference paper
16
Konferenzbeitrag
16
Aufsatzsammlung
8
Collection of articles of several authors
6
Sammelwerk
6
Konferenzschrift
5
Amtsdruckschrift
3
Government document
3
research-article
3
Bibliografie enthalten
2
Bibliography included
2
Case study
2
Einführung
2
Fallstudie
2
Reprint
2
Article
1
Doctoral Thesis
1
Elektronischer Datenträger
1
Festschrift
1
Forschungsbericht
1
Interview
1
Mikroform
1
more ...
less ...
Language
All
English
3,512
German
108
Undetermined
7
French
5
Italian
1
Author
All
Sutter, Matthias
39
Lusk, Jayson L.
27
Nayga, Rodolfo M.
23
Kerschbamer, Rudolf
18
Falk, Armin
16
Müller, Holger
13
Abeler, Johannes
12
Engelmann, Dirk
12
Güth, Werner
12
Liu, Qing
12
Messer, Kent D.
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
Götte, Lorenz
11
Wansink, Brian
11
Caputo, Vincenzina
10
Gillingham, Kenneth
10
Givi, Julian
10
Grohmann, Antonia
10
Huck, Steffen
10
Mattila, Anna S.
10
Neururer, Daniel
10
Vogt, Bodo
10
Dellaert, Benedict G. C.
9
Dewitte, Siegfried
9
Hommes, Cars H.
9
Huffman, David
9
Kim, Jungkeun
9
Marette, Stéphan
9
Oppewal, Harmen
9
Palma, Marco A.
9
Chernev, Alexander
8
Crosetto, Paolo
8
Gierl, Heribert
8
Houde, Sébastien
8
Koch, Alexander K.
8
Köster, Mats
8
Nafziger, Julia
8
Sahni, Navdeep S.
8
Sausgruber, Rupert
8
more ...
less ...
Institution
All
National Bureau of Economic Research
32
Universität Mannheim
4
Springer Fachmedien Wiesbaden
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Centre for Decision Research and Experimental Economics (CeDEx), School of Economics
2
Business Information Centre <Toronto>
1
C.E.P.R. Discussion Papers
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Federal Reserve Bank of Chicago / Research Dept
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Finanzwissenschaft, Fakultät für Volkswirtschaft und Statistik
1
Internationales Institut für Umwelt und Gesellschaft
1
London Economics Ltd
1
OECD
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Technische Universität Clausthal
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Universiṭat Bar-Ilan / Department of Economics
1
Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Wirtschaftswissenschaftliche Fakultät, Friedrich-Schiller-Universität Jena
1
more ...
less ...
Published in...
All
Journal of business research : JBR
92
Journal of economic behavior & organization : JEBO
83
Journal of behavioral and experimental economics
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Psychology & marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of retailing and consumer services
47
Management science : journal of the Institute for Operations Research and the Management Sciences
46
Journal of behavioral decision making
45
Journal of marketing research : JMR
43
Food policy : economics planning and politics of food and agriculture
39
Journal of economic psychology : research in economic psychology and behavioral economics
38
CESifo working papers
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
NBER working paper series
32
Discussion paper
30
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
Information systems research : ISR
29
International journal of hospitality management
29
Discussion paper series / IZA
27
Experimental economics : a journal of the Economic Science Association
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
International journal of electronic commerce : IJEC
22
Tourism management : research, policies, practice
22
Marketing letters : a journal of research in marketing
21
Working paper / National Bureau of Economic Research, Inc.
20
NBER Working Paper
19
American journal of agricultural economics
17
Discussion paper / Tinbergen Institute
17
Journal of retailing
17
Journal of travel and tourism marketing
17
Management information systems : mis quarterly
17
Working papers in economics and statistics
17
Economics letters
16
European economic review : EER
16
International journal of consumer studies
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Journal of marketing communications
16
more ...
less ...
Source
All
ECONIS (ZBW)
3,611
EconStor
9
RePEc
7
Other ZBW resources
3
Showing
1
-
10
of
3,630
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
2
Virale Markenkommunikation : Einstellungs- und Verhaltenswirkungen viraler Videos
Stenger, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009517357
Saved in:
3
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
4
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
5
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
6
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
7
Advergame for purchase intention via game and brand attitudes from antecedents of system design, psychological state, and game content : interactive role of brand familiarity
Hsiao, Wei-Hung
;
Lin, Yu-Hsiu
;
Wu, Ing-Long
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013282416
Saved in:
8
Are they really persuaded with the brand embedded in the game? : analyzing the effects of nature of game, brand prominence and game-product congruence
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10011567084
Saved in:
9
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Saved in:
10
Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
Vashisht, Devika
;
Pillai, Sreejesh S.
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10011777388
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->