Narrow search
Showing 1 - 10 of 5,512
Cover Image
Why do fans go to football games? : a discrete choice analysis of ticket buyers' preferences
Becerra, Mario; Balliauw, Matteo; Goos, Peter; De … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 88-108
Persistent link: https://www.econbiz.de/10014504950
Cover Image
An artefactual field experiment of group discrimination between sports fans
Depken, Craig A.; Hoffer, Adam J.; Kidwai, Abdul H. - In: Economics of governance 23 (2022) 3/4, pp. 411-432
Persistent link: https://www.econbiz.de/10013440590
Cover Image
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam; Elahi, Alireza; Akbari Yazdi, Hossein; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Cover Image
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae; Kwak, Dae Hee; Jang, Wonseok; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Cover Image
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Cover Image
The effects of sponsorship termination on the sponsored team's fans and rival fans : a choice modelling experiment
Almaiman, Khaled Hamad - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 1-9). 2024
Persistent link: https://www.econbiz.de/10015064284
Cover Image
Living positive experiences in store : how it influences shopping experience value and satisfaction?
Cachero-Martínez, Silvia; Vázquez Casielles, Rodolfo - In: Journal of business economics and management 18 (2017) 3, pp. 537-553
Persistent link: https://www.econbiz.de/10011721879
Cover Image
Impact of experience on emotional well-being and loyalty
Baloglu, Seyhmus; Busser, James; Cain, Lisa - In: Journal of hospitality marketing & management 28 (2019) 4, pp. 427-445
Persistent link: https://www.econbiz.de/10012176670
Cover Image
Impact of attitude, emotion, interaction, and perception on learner satisfaction in online learning with mediating effect of motivation during COVID-19
Mukherjee, Debarshi; Saha, Mahasweta; Chakraborty, Subhayan - In: Journal of information & knowledge management : JIKM 23 (2024) 2, pp. 1-28
Persistent link: https://www.econbiz.de/10014534985
Cover Image
Investigating the relationship between experience, well-being, and loyalty : a study of wellness tourists
Ramjit Singh; Manhas, Parikshat Singh; Mir, Mudasir Ahmad; … - In: Administrative Sciences : open access journal 12 (2022) 3, pp. 1-20
, autonomy, and experience positively impact positive emotions and life satisfaction. Besides, it also supported that positive … emotions, experience, and life Satisfaction lead to loyalty. Furthermore, the present study tested the mediating role of … experience, positive emotions, and life satisfaction; it was also found that experience mediates the relationship between …
Persistent link: https://www.econbiz.de/10013395870