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Experiment
Consumer behaviour
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60
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60
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52
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13
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Goos, Peter
26
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8
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5
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4
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3
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3
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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3
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1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
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2
Involvement, tolerance for ambiguity, and type of service moderate the effectiveness of probability marker usage in service advertising
Banks, Ivana Busljeta
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 196-209
Persistent link: https://www.econbiz.de/10010373219
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3
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
4
Staggered designs for experiments with more than one hard-to-change factor
Arnouts, Heidi
;
Goos, Peter
-
2008
Persistent link: https://www.econbiz.de/10003834727
Saved in:
5
D-optimal conjoint choice designs with no-choice options for a nested logit model
Goos, Peter
;
Vermeulen, Bart
;
Vandebroek, Martina
-
2008
Persistent link: https://www.econbiz.de/10003834780
Saved in:
6
Efficient and robust willingness-to-pay designs for choice experiments : some evidence from simulations
Vermeulen, Bart
;
Goos, Peter
;
Scarpa, Riccardo
; …
-
2008
Persistent link: https://www.econbiz.de/10003976959
Saved in:
7
A comparison of different Bayesian design criteria to compute efficient conjoint choice experiments
Yu, Jie
;
Goos, Peter
;
Vandebroek, Martina
-
2008
Persistent link: https://www.econbiz.de/10003977597
Saved in:
8
Recommendations on the use of Bayesian optimal designs for choice experiments
Kessels, Roselinde
;
Jones, Bradley
;
Goos, Peter
; …
-
2006
Persistent link: https://www.econbiz.de/10003618075
Saved in:
9
Models and optimal designs for conjoint choice experiments including a no-choice option
Vermeulen, Bart
(
contributor
);
Goos, Peter
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003621822
Saved in:
10
Comparing different sampling schemes for approximating the integrals involved in the semi-Bayesian optimal design of choice experiments
Yu, Jie
;
Goos, Peter
;
Vandebroek, Martina
-
2008
Persistent link: https://www.econbiz.de/10003981800
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