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Motivating user-generated content with performance feedback : evidence from randomized field experiments

Huang, Ni; Burtch, Gordon; Gu, Bin; Hong, Yili; Liang, Chen - In: Management science : journal of the Institute for … 65 (2019) 1, pp. 327-345

Persistent link: https://www.econbiz.de/10011991484

Embeddedness, prosociality, and social influence : evidence from online crowdfunding

Hong, Yili; Hu, Yuheng; Burtch, Gordon - In: Management information systems : mis quarterly 42 (2018) 4, pp. 1211-1224

Persistent link: https://www.econbiz.de/10011951767

The role of provision points in online crowdfunding

Burtch, Gordon; Hong, Yili; Liu, De - In: Journal of management information systems : JMIS 35 (2018) 1, pp. 117-144

Persistent link: https://www.econbiz.de/10011885099

Social network integration and user content generation : evidence from natural experiments

Huang, Ni; Hong, Yili; Burtch, Gordon - In: Management information systems : mis quarterly 41 (2017) 4, pp. 1035-1058

Persistent link: https://www.econbiz.de/10011777358

Stimulating online reviews by combining financial incentives and social norms

Burtch, Gordon; Hong, Yili; Bapna, Ravi; Griskevicius, … - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2065-2082

Persistent link: https://www.econbiz.de/10011873959

How do peer awards motivate creative content? : experimental evidence from Reddit

Burtch, Gordon; He, Qinglai; Hong, Yili; Lee, Dokyun - In: Management science : journal of the Institute for … 68 (2022) 5, pp. 3488-3506

Persistent link: https://www.econbiz.de/10013368685

Motivating User-Generated Content with Performance Feedback : Evidence from Randomized Field Experiments

Huang, Ni - 2017

We design a series of online performance feedback interventions that aim to motivate the production of user-generated content (UGC). Drawing on social value orientation (SVO) theory, we develop a novel set of alternative feedback message framings, aligned with cooperation (i.e., your content...

Persistent link: https://www.econbiz.de/10012955958

How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit

Burtch, Gordon; He, Qinglai; Hong, Yili; Lee, Dokyun - 2021

We theorize peer awards’ effects on the volume and novelty of creative user-generated content (UGC) produced at online platform communities. We then test our hypotheses via a randomized field experiment on Reddit, wherein we randomly and anonymously assigned Reddit’s Gold Award to 905...

Persistent link: https://www.econbiz.de/10013252352

The value of multidimensional rating systems : evidence from a natural experiment and randomized experiments

Chen, Pei-Yu; Hong, Yili; Liu, Ying - In: Management science : journal of the Institute for … 64 (2018) 10, pp. 4629-4647

Persistent link: https://www.econbiz.de/10011932610

On the role of fairness and social distance in designing effective social referral systems

Hong, Yili; Pavlou, Paul A.; Shi, Nan; Wang, KanLiang - In: Management information systems : mis quarterly 41 (2017) 3, pp. 787-809

Persistent link: https://www.econbiz.de/10011740898