This article investigates the fundamental value of digital platforms, such as Facebook and Google. Despite the transformative nature of digital technologies, it is challenging to value digital services, given that the usage is free of charge. Applying the methodology of discrete choice...

E-commerce platforms can integrate with Facebook to let users directly comment on product pages using their Facebook accounts, a practice known as social media integration. Such integration can boost customer conversion by conveying credible information about product popularity and quality....