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Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena; Hernández-Espallardo, Miguel - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
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Branding : perceptual effects on consumer evaluations
Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch; Beise-Zee, Rian - In: The journal of product & brand management 24 (2015) 7, pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
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Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.; Bailey, DeeVon; Curtis, Kynda R. - In: Journal of food products marketing 21 (2015) 3, pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
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Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo; Cant, Michael C. - In: International business and economics research journal 13 (2014) 5, pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
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The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran; Lee, Stacy H.; Kim, HaeJung; Evans, Leslie - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
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To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip; Sarkar, Soumya - In: The journal of brand management : an international journal 22 (2015) 4, pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.; Yalch, Richard F. - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 459-472
Persistent link: https://www.econbiz.de/10011344189