//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Experiment"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand equity : defining, measu...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Experiment
Consumer behaviour
83,449
Konsumentenverhalten
80,999
Brand management
17,722
Markenführung
17,309
Marketingmanagement
17,126
Marketing management
16,535
Theorie
11,736
Theory
11,571
Brand image
11,215
Markenimage
11,103
Relationship marketing
11,087
Beziehungsmarketing
11,040
Markenartikel
6,579
Deutschland
6,538
Brand
6,535
USA
6,411
Germany
6,142
Online-Marketing
6,125
United States
6,125
Social Web
6,124
Social web
6,119
Customer satisfaction
6,118
Internet marketing
6,053
Kundenzufriedenheit
5,946
Marketing
5,838
Online-Handel
5,767
Online retailing
5,755
Einzelhandel
4,670
Service quality
4,637
Retail trade
4,605
Dienstleistungsqualität
4,588
Werbewirkung
4,391
Advertising effects
4,337
Electronic Commerce
4,093
E-commerce
3,928
Advertising
3,833
Werbung
3,815
Verbraucherverhalten
3,595
Emotion
3,421
more ...
less ...
Online availability
All
Undetermined
1,446
Free
1,026
Type of publication
All
Article
2,402
Book / Working Paper
1,087
Type of publication (narrower categories)
All
Article in journal
2,320
Aufsatz in Zeitschrift
2,320
Graue Literatur
539
Non-commercial literature
539
Working Paper
472
Arbeitspapier
470
Hochschulschrift
128
Thesis
99
Aufsatz im Buch
67
Book section
67
Collection of articles written by one author
24
Sammlung
24
Conference paper
15
Konferenzbeitrag
15
Aufsatzsammlung
8
Collection of articles of several authors
5
Konferenzschrift
5
Sammelwerk
5
Amtsdruckschrift
3
Article
3
Government document
3
Reprint
3
research-article
3
Bibliografie enthalten
2
Bibliography included
2
Case study
1
Doctoral Thesis
1
Elektronischer Datenträger
1
Fallstudie
1
Forschungsbericht
1
Interview
1
Mikroform
1
more ...
less ...
Language
All
English
3,370
German
115
French
5
Italian
1
Undetermined
1
Author
All
Sutter, Matthias
39
Lusk, Jayson L.
27
Nayga, Rodolfo M.
26
Kerschbamer, Rudolf
18
Müller, Holger
13
Engelmann, Dirk
12
Güth, Werner
12
Liu, Qing
12
Messer, Kent D.
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
Wansink, Brian
11
Caputo, Vincenzina
10
Falk, Armin
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
Huck, Steffen
10
Kim, Jungkeun
10
Mattila, Anna S.
10
Neururer, Daniel
10
Vogt, Bodo
10
Dellaert, Benedict G. C.
9
Dewitte, Siegfried
9
Gierl, Heribert
9
Givi, Julian
9
Marette, Stéphan
9
Oppewal, Harmen
9
Palma, Marco A.
9
Chernev, Alexander
8
Crosetto, Paolo
8
Houde, Sébastien
8
Koch, Alexander K.
8
Köster, Mats
8
Nafziger, Julia
8
Sausgruber, Rupert
8
Warlop, Luk
8
Yue, Chengyan
8
Bartling, Björn
7
Dahl, Darren W.
7
Fraser, Iain M.
7
more ...
less ...
Institution
All
National Bureau of Economic Research
34
Springer Fachmedien Wiesbaden
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Business Information Centre <Toronto>
1
Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Federal Reserve Bank of Chicago / Research Dept
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Internationales Institut für Umwelt und Gesellschaft
1
Leibniz-Institut für Wirtschaftsforschung Halle
1
London Economics Ltd
1
OECD
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Technische Universität Clausthal
1
Universität Mannheim
1
Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Universiṭat Bar-Ilan / Department of Economics
1
Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
more ...
less ...
Published in...
All
Journal of business research : JBR
86
Journal of economic behavior & organization : JEBO
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of behavioral and experimental economics
53
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
47
Psychology & marketing
47
Journal of behavioral decision making
43
Journal of marketing research : JMR
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Food policy : economics planning and politics of food and agriculture
39
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
34
International journal of hospitality management
31
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
CESifo working papers
27
Discussion paper
27
Information systems research : ISR
26
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Tourism management : research, policies, practice
25
Discussion paper series / IZA
24
Experimental economics : a journal of the Economic Science Association
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Marketing letters : a journal of research in marketing
23
International journal of electronic commerce : IJEC
20
NBER Working Paper
19
Working paper / National Bureau of Economic Research, Inc.
19
Journal of consumer research : JCR ; an interdisciplinary journal
18
Journal of retailing
18
American journal of agricultural economics
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
European economic review : EER
16
International journal of consumer studies
16
Journal of travel and tourism marketing
16
SpringerLink / Bücher
16
Working papers in economics and statistics
16
Economics letters
15
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
15
more ...
less ...
Source
All
ECONIS (ZBW)
3,479
EconStor
6
Other ZBW resources
3
RePEc
1
Showing
1
-
10
of
3,489
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
Saved in:
3
An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message
Marshall, Roger
;
WoonBong, Na
-
2007
Persistent link: https://www.econbiz.de/10003540653
Saved in:
4
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
5
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
6
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
7
Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo
;
Cant, Michael C.
- In:
International business and economics research journal
13
(
2014
)
5
,
pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Saved in:
8
The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
9
To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
Saved in:
10
Whose fault is it? : effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes
Wiggin, Kyra L.
;
Yalch, Richard F.
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 459-472
Persistent link: https://www.econbiz.de/10011344189
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->