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Hedonic consumption experience in videogaming : a multidimensional perspective

Hollebeek, Linda D.; Abbasi, Amir Zaib; Schultz, Carsten D. - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169614

When trust and distrust collide online : the engenderment and role of consumer ambivalence in online consumer behavior

Moody, Gregory D.; Galletta, Dennis F.; Lowry, Paul Benjamin - In: Electronic commerce research and applications 13 (2014) 4, pp. 266-282

Persistent link: https://www.econbiz.de/10011348318

Price salience and product choice

Blake, Tom; Moshary, Sarah; Sweeney, Kane; Tadelis, Steve - In: Marketing science : the marketing journal of the … 40 (2021) 4, pp. 619-636

Persistent link: https://www.econbiz.de/10012623350

Consumer preferences for innovative and traditional last-mile parcel delivery

Merkert, Rico; Bliemer, Michiel C. J.; Fayyaz, Muhammad - 2022

Persistent link: https://www.econbiz.de/10013252776

Attention, recall and purchase : experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10012495704

The impact of increasing search frictions on online shopping behavior : evidence from a field experiment

Ngwe, Donald; Ferreira, Kris Johnson; Teixeira, Thales S. - 2019

Persistent link: https://www.econbiz.de/10012052746

Dynamic online pricing with incomplete information using multiarmed bandit experiments

Misra, Kanishka; Schwartz, Eric M.; Abernethy, Jacob - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 226-252

Persistent link: https://www.econbiz.de/10012022538

The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?

Li, Jing; Luo, Xueming; Lu, Xianghua; Moriguchi, Takeshi - In: Journal of marketing 85 (2021) 4, pp. 123-140

Persistent link: https://www.econbiz.de/10012593258

The impact of anthropomorphism on customer satisfaction in chatbot commerce : an experimental study in the food sector

Klein, Katharina; Martinez, Luis F. - In: Electronic commerce research 23 (2023) 4, pp. 2789-2825

Persistent link: https://www.econbiz.de/10014418214

Effects of intra- and inter-category traffic-light carbon labels and the presence of a social norm cue on food purchases

Suchier, Johann; Demarque, Christophe; Waroquier, Laurent; … - In: Journal of consumer behaviour 22 (2023) 3, pp. 597-617

Persistent link: https://www.econbiz.de/10014326142

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