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A bias correction approach for interference in ranking experiments
Goli, Ali; Lambrecht, Anja; Yoganarasimhan, Hema - In: Marketing science 43 (2024) 3, pp. 590-614
Persistent link: https://www.econbiz.de/10014529246
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What's advertising content worth? : evidence from a consumer credit marketing field experiment
Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2009
of advertising content as it compares in magnitude to the effect of price. We analyze a direct mail field experiment in …
Persistent link: https://www.econbiz.de/10003811505
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Social Influence in Social Advertising : Evidence from Field Experiments
Bakshy, Eytan - 2012
advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and … measure how responses increase as a function of the number of cues. The second experiment examines the effect of augmenting …
Persistent link: https://www.econbiz.de/10013105318
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Viral Altruism? A Natural Field Experiment of Social Contagion in On-Line Networks
Lacetera, Nicola - 2014
We present preliminary results from a small-scale natural field experiment aimed at exploring online social contagion …
Persistent link: https://www.econbiz.de/10013065215
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Understanding Mechanisms Underlying Peer Effects : Evidence from a Field Experiment on Financial Decisions
Bursztyn, Leonardo - 2014
Using a high-stakes field experiment conducted with a financial brokerage, we implement a novel design to separately …
Persistent link: https://www.econbiz.de/10013065867
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Predicting choice-averse and choice-loving behaviors in a field experiment with actual shoppers
Ong, David - 2021
A large body of chiefly laboratory research has attempted to demonstrate that people can exhibit choice-averse behavior from cognitive overload when faced with many options. However, meta-analyses of these studies, which are generally of one or two product lines, reveal conflicting results....
Persistent link: https://www.econbiz.de/10013251280
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How Do Peer Awards Motivate Creative Content? Experimental Evidence from Reddit
Burtch, Gordon; He, Qinglai; Hong, Yili; Lee, Dokyun - 2021
platform communities. We then test our hypotheses via a randomized field experiment on Reddit, wherein we randomly and …
Persistent link: https://www.econbiz.de/10013252352
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Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks - Online E-Companion Appendix
Bapna, Ravi - 2015
. In this paper, we present a novel randomized experiment that tests the existence of causal peer influence in the general …
Persistent link: https://www.econbiz.de/10013032424
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Brand equity : how is it affected by critical incidents and what moderates the effect
Hildebrandt, Lutz; Tischer, Sven - 2012
basis of an online experiment. For this purpose, 1,122 usable responses are gathered considering the smartphone brands of … equity ; critical incidents ; negative publicity ; structure equation modeling ; online experiment …
Persistent link: https://www.econbiz.de/10009632242
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Measuring the impact of critical incidents on brand personality
Tischer, Sven - 2012
impact on the basis of an online experiment. For this purpose, 1,132 usable responses are gathered considering the smartphone … publicity ; online experiment …
Persistent link: https://www.econbiz.de/10009634305