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When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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Co-viewing experience in video websites : the effect of social presence on e-loyalty
Fang, Jiaming; Chen, Lei; Wen, Chao; Prybutok, Victor R. - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 446-476
Persistent link: https://www.econbiz.de/10011884555
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
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Can positive online social cues always reduce user avoidance of sponsored search results?
Deng, Honglin; Wang, Weiquan; Li, Siyuan; Lim, Kai H. - In: MIS quarterly 46 (2022) 1, pp. 35-70
Persistent link: https://www.econbiz.de/10013286174
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Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
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Impact of anonymity on roles of personal and group identities in online communities
Kim, Kyung Kyu; Lee, Ae Ri; Lee, Un-Kon - In: Information & management : the internat. journal of … 56 (2019) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011990577
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Socially nudged : a quasi-experimental study of friends’ social influence in online product ratings
Wang, Chong Alex; Zhang, Xiaoquan; Hann, Il-Horn - In: Information systems research : ISR 29 (2018) 3, pp. 641-655
Persistent link: https://www.econbiz.de/10011929240
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Social influence bias in online ratings : a field experiment
Cicognani, Simona; Figini, Paolo; Magnani, Marco - 2016
The aim of this paper is to study the empirical phenomenon of rating bubbles, i.e. clustering on extremely positive values in e-commerce platforms and rating web sites. By means of a field experiment that exogenously manipulates prior ratings for a hotel in an important Italian tourism...
Persistent link: https://www.econbiz.de/10011705566