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Economic and health effects of fruit and vegetable advertising : evidence from lab experiments
Liaukonyte, Jura; Rickard, Bradley J.; Kaiser, Harry M.; … - In: Food policy : economics planning and politics of food … 37 (2012) 5, pp. 543-553
Persistent link: https://www.econbiz.de/10009661213
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Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related advertising messages
Bee, Colleen; Dalakas, Vassilis - In: Journal of marketing communications 21 (2015) 6, pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
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Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S. - In: Journal of marketing research : JMR 53 (2016) 4, pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
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Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita - In: Journal of marketing research 59 (2022) 3, pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
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Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey; Hill, Shawndra - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
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Parent-protecting advertising in product line extensions : role of communication strategy, message type and extension type
Liu, Yi-Fen; Wu, Chi-Cheng - In: Journal of marketing communications 24 (2018) 2, pp. 169-189
Persistent link: https://www.econbiz.de/10011852937
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TV channel search and commercial breaks
Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Zeller, Jon; Narayanan, Sridhar - 2022
advertising experiments that affect usage of one product at a time to directly measure complementarities based on consumption … subscription products and demonstrate the implications for advertising targeting decisions, and our identification strategy has …
Persistent link: https://www.econbiz.de/10014087347
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Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica; Carlson, Jamie; Rosenberger, Philip J. - In: Journal of marketing management : MM 30 (2014) 7/8, pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
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Der Einfluss von Müdigkeit auf die Kontrollierbarkeit von Werbeinformationen
Sauerland, Martin; Braun, Ottmar - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 4, pp. 22-32
Persistent link: https://www.econbiz.de/10003910973