Narrow search
Showing 1 - 10 of 3,777
Cover Image
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Cover Image
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul; Jebarajakirthy, Charles; Shankar, Amit - In: Journal of strategic marketing 29 (2021) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Cover Image
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni; Biscaia, Rui; Garcia-Perez, Alexeis; … - In: Journal of business research : JBR 121 (2020), pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Cover Image
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric; Guzman, Francisco - In: The journal of product & brand management 26 (2017) 4, pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
Cover Image
The role of peer-to-peer interactions in sharing accommodation : from cocreation experience to peer customer engagement
Pang, Jing; Fu, Xiaorong; Qi, Yuquan - In: International journal of hospitality management 120 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015071021
Cover Image
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Upadhyay, Yogesh; Baber, Ruturaj; Paul, Justin; Baber, … - In: Electronic commerce research 24 (2024) 2, pp. 799-823
Persistent link: https://www.econbiz.de/10015062799
Cover Image
Social Distance in a Virtual World Experiment
Fiedler, Marina - 2011
We conduct a quasi-field experiment in a virtual world environment to investigate the impact of social distance on economic choices. We design trust games with partner selection, in which the proposer chooses between a familiar responder and a stranger with a higher multiplier. When choosing...
Persistent link: https://www.econbiz.de/10013122808
Cover Image
Social Distance in a Virtual World Experiment
Fiedler, Marina - 2011
We conduct a quasi-field experiment in a virtual world environment to investigate the impact of social distance on economic choices. We design trust games with partner selection, in which the proposer chooses between a familiar responder and a stranger with a higher multiplier. When choosing...
Persistent link: https://www.econbiz.de/10013122815
Cover Image
Online vs. Classroom : Course engagement and attention with large groups of students
Rodríguez-Longarela, Iñaki - 2021
The expansion of videoconference lectures has raised concerns about the potential harm they could represent for the attention and engagement of college students. By observing the behavior of a large population of participants in an identical flipped course before and after March 2020, levels of...
Persistent link: https://www.econbiz.de/10013321914