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Curiosity-inducing advertising : how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products
Daume, Jana; Hüttl-Maack, Verena - In: International journal of advertising : the review of … 39 (2020) 2, pp. 307-328
Persistent link: https://www.econbiz.de/10012200483
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The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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When (firsthand) experience matters less than you expect : the influence of advertising on repurchase decisions
Isaac, Mathew S.; Poor, Morgan - In: Rutgers business review 1 (2016) 1, pp. 102-106
Persistent link: https://www.econbiz.de/10011753347
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In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric; Roux, Elyette; Greifeneder, Rainer - In: Journal of business research : JBR 84 (2018), pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
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An investigation of the influence of cinema environment on advertising effectiveness
Yuan, Sheng - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 591-608
Persistent link: https://www.econbiz.de/10011882038
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Does advertising serve as a signal? : evidence from a field experiment in mobile search
Sahni, Navdeep S.; Nair, Harikesh - 2018 - This draft: March 6, 2018
We develop a field experiment that assesses whether advertising can serve as a signal that enhances consumers …
Persistent link: https://www.econbiz.de/10011864639
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The influence of consumer mood state as a contextual factor on imagery-inducing advertisements and brand attitude
Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299
Persistent link: https://www.econbiz.de/10011405890
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Scarcity messages : a consumer competition perspective
Aggarwal, Preveen; Jun, Sung Youl; Huh, Jong Ho - In: Journal of advertising : official publication of the … 40 (2011) 3, pp. 19-30
Persistent link: https://www.econbiz.de/10009302703
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An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.; Ramakrishnan, Shravanan; Perri, Matthew - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
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The influence of parental style on response to advertising : an experiment
Tanner, John F. - 2011
Persistent link: https://www.econbiz.de/10010191059