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Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts

Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12

Persistent link: https://www.econbiz.de/10011422760

Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment

Isojärvi, Jyrki; Aspara, Jaakko - In: European journal of marketing 57 (2023) 7, pp. 1804-1825

Persistent link: https://www.econbiz.de/10014342168

Attention, recall, and purchase : Experimental evidence on online news and advertising

Valletti, Tommaso M.; Veiga, Andre - 2021

We conduct an experiment in which subjects read online news articles and are shown ads for brands next to these articles. Using eye-tracking technology, we measure the attention that each individual pays to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10013230318

Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study

Oboudi, Behnam; Elahi, Alireza; Akbari Yazdi, Hossein; … - In: Sport, Business and Management : an international … 13 (2023) 2, pp. 213-227

Persistent link: https://www.econbiz.de/10014317623

Close enough? : a large-scale exploration of non-experimental approaches to advertising measurement

Gordon, Brett R.; Moakler, Robert; Zettelmeyer, Florian - In: Marketing science 42 (2023) 4, pp. 768-793

Persistent link: https://www.econbiz.de/10014317642

Attention, Recall and Purchase : Experimental Evidence on Online News and Advertising

Valletti, Tommaso; Veiga, André - 2021

We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...

Persistent link: https://www.econbiz.de/10013235099

What cookie-based advertising effectiveness fails to measure

Tian, Min; Hoban, Paul R.; Arora, Neeraj - In: Marketing science 43 (2024) 2, pp. 407-418

Persistent link: https://www.econbiz.de/10014529228

Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity

Yang, Xiaojing; Smith, Robert E. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 935-949

Persistent link: https://www.econbiz.de/10003900014

Personalization in email marketing : the role of non-informative advertising content

Sahni, Naveep S.; Wheeler, S. Christian; Chintagunta, … - 2016

consumers pay to the other content in the rest of the advertising message. Our paper quantifies the benefits from … personalization, and contributes to understanding the role of non-informative advertising content. It contributes to the psychology … that are designing their advertising campaigns …

Persistent link: https://www.econbiz.de/10011864662

Personalization in email marketing : the role of noninformative advertising content

Sahni, Navdeep S.; Wheeler, S. Christian; Chintagunta, … - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 236-258

Persistent link: https://www.econbiz.de/10011864756