Similar Search Results

Myers, Jun; Sar, Sela - In: Journal of marketing communications 21 (2015) 4, pp. 284-299

Persistent link: https://www.econbiz.de/10011405890

Hartnett, Nicole; Romaniuk, Jenni; Kennedy, Rachel - In: Australasian marketing journal 24 (2016) 1, pp. 20-28

Persistent link: https://www.econbiz.de/10011484613

Dahlén, Micael; Rosengren, Sara; Smith, Edith - In: Journal of advertising research 54 (2014) 3, pp. 304-312

Persistent link: https://www.econbiz.de/10010419818

Vashisht, Devika; Pillai, Sreejesh S. - In: Journal of research in interactive marketing : … 10 (2016) 3, pp. 249-264

Persistent link: https://www.econbiz.de/10011567084

Vashisht, Devika; Pillai, Sreejesh S. - In: The journal of product & brand management 26 (2017) 4, pp. 402-414

Persistent link: https://www.econbiz.de/10011777388

Ganesan, P.; Sridhar, M.; Priyadharsani, Saranya - In: International journal of business excellence 9 (2016) 4, pp. 488-510

Persistent link: https://www.econbiz.de/10011660376

Van Esch, Patrick; Cui, Yuanyuan; Sledge, April; Das, Gopal - In: Journal of business research : JBR 162 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014302557

Shamsollahi, Ali; Amirshahi, Mirahmad; Ghaffari, Farhad - In: Journal of marketing communications 23 (2017) 3, pp. 240-259

Persistent link: https://www.econbiz.de/10011705483

Tafani, Eric; Roux, Elyette; Greifeneder, Rainer - In: Journal of business research : JBR 84 (2018), pp. 125-140

Persistent link: https://www.econbiz.de/10011802802

Fennis, Bob Michaël; Wiebenga, Jacob H. - In: Journal of business research : JBR 72 (2017), pp. 69-79

Persistent link: https://www.econbiz.de/10011645481