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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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Projective Techniques
Boddy, Clive R. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008688965
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Field experiments in marketing research : a systematic methodological review
Malodia, Suresh; Dhir, Amandeep; Hasni, Muhammad Junaid … - In: European journal of marketing 57 (2023) 7, pp. 1939-1965
Persistent link: https://www.econbiz.de/10014342179
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Do people behave in experiments as in the field? : evidence from donations
Benz, Matthias; Meier, Stephan - 2006 - Rev. version
Persistent link: https://www.econbiz.de/10003378716
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Do people behave in experiments as in the field? : evidence from donations
Benz, Matthias (contributor); Meier, Stephan (contributor) - 2006 - This version: January 31, 2006
Laboratory experiments are an important methodology in economics, especially in the field of behavioral economics. However, it is still debated to what extent results from laboratory experiments can be applied to field settings. One highly important question with respect to the external validity...
Persistent link: https://www.econbiz.de/10003347253
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Do people behave in experiments as in the field? : evidence from donations
Benz, Matthias; Meier, Stephan - In: Experimental economics : a journal of the Economic … 11 (2008) 3, pp. 268-281
Persistent link: https://www.econbiz.de/10003747078
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Do people behave in experiments as in real life? : Evidence from donations
Benz, Matthias; Meier, Stephan - 2005
Persistent link: https://www.econbiz.de/10002953528
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Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae; Kwak, Dae Hee; Jang, Wonseok; Lee, Joon Sung - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
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A journal-based replication of "Being chosen to lead"
Drazen, Allan; Dreber, Anna; Ozbay, Erkut Y.; Snowberg, Erik - 2019
Persistent link: https://www.econbiz.de/10012137271
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A journal-based replication of "Being Chosen to Lead"
Drazen, Allan; Dreber, Anna; Ozbay, Erkut Y.; Snowberg, Erik - 2019
: journal-based replication, in which the publishing journal contracts for a replication between acceptance and publication. We … discuss what we learned from a proof-of-concept journal-based replication at the Journal of Public Economics. Our experience … indicates that journal-based replication would be relatively straightforward to implement for laboratory experiments. …
Persistent link: https://www.econbiz.de/10012123043