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Experiment
Consumer behaviour
82,938
Konsumentenverhalten
79,821
Marketing management
16,309
Marketingmanagement
16,291
Theorie
13,410
Theory
13,377
Werbung
11,385
Advertising
11,324
Relationship marketing
10,577
Beziehungsmarketing
10,477
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8,800
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8,675
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7,567
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7,152
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7,089
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6,866
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6,865
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6,563
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6,552
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6,403
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6,383
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6,205
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6,072
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5,945
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5,744
Online retailing
5,709
Online-Handel
5,705
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5,674
Social web
5,674
Werbewirkung
5,667
Advertising effects
5,603
Markenartikel
4,788
Brand
4,757
Service quality
4,546
Einzelhandel
4,498
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4,480
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4,474
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4,105
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3,967
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1,147
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120
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Sutter, Matthias
38
Lusk, Jayson L.
27
Nayga, Rodolfo M.
25
Kaiser, Harry M.
19
Messer, Kent D.
19
Kerschbamer, Rudolf
18
Müller, Holger
13
Engelmann, Dirk
12
Güth, Werner
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
List, John A.
11
Liu, Qing
11
Wansink, Brian
11
Caputo, Vincenzina
10
Dewitte, Siegfried
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
Huck, Steffen
10
Kim, Jungkeun
10
Mattila, Anna S.
10
Neururer, Daniel
10
Palma, Marco A.
10
Vogt, Bodo
10
Chernev, Alexander
9
Dellaert, Benedict G. C.
9
Falk, Armin
9
Givi, Julian
9
Marette, Stéphan
9
Oppewal, Harmen
9
Crosetto, Paolo
8
Gierl, Heribert
8
Götte, Lorenz
8
Houde, Sébastien
8
Koch, Alexander K.
8
Köster, Mats
8
Nafziger, Julia
8
Sahni, Navdeep S.
8
Samek, Anya Savikhin
8
Sausgruber, Rupert
8
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National Bureau of Economic Research
37
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Edward Elgar Publishing
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Springer Fachmedien Wiesbaden
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Center for Economic Research <Tilburg>
1
Centre for Decision Research and Experimental Economics (CeDEx), School of Economics
1
Chambre de commerce et d'industrie de Paris
1
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Federal Reserve Bank of Chicago / Research Dept
1
Forschungsinstitut zur Zukunft der Arbeit
1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Internationales Institut für Umwelt und Gesellschaft
1
London Economics Ltd
1
OECD
1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
1
Technische Universität Clausthal
1
Universität Mannheim
1
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1
Universiṭat Bar-Ilan / Department of Economics
1
Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
85
Journal of economic behavior & organization : JEBO
68
Journal of behavioral and experimental economics
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of marketing research : JMR
46
Journal of retailing and consumer services
46
Psychology & marketing
44
Journal of behavioral decision making
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Food policy : economics planning and politics of food and agriculture
41
Journal of economic psychology : research in economic psychology and behavioral economics
39
NBER working paper series
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
CESifo working papers
31
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
29
International journal of hospitality management
28
Information systems research : ISR
27
Discussion paper
26
Experimental economics : a journal of the Economic Science Association
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
Marketing letters : a journal of research in marketing
25
Discussion paper series / IZA
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Tourism management : research, policies, practice
21
American journal of agricultural economics
20
International journal of electronic commerce : IJEC
20
NBER Working Paper
19
Working paper / National Bureau of Economic Research, Inc.
19
Journal of retailing
18
Journal of travel and tourism marketing
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
European economic review : EER
16
International journal of consumer studies
16
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
16
Journal of consumer research : JCR ; an interdisciplinary journal
16
Working papers in economics and statistics
16
Journal of marketing communications
15
Journal of marketing research
15
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Source
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ECONIS (ZBW)
3,576
Other ZBW resources
6
RePEc
3
USB Cologne (EcoSocSci)
3
EconStor
1
Showing
1
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10
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3,589
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date (oldest first)
1
Painting your point : the role of color in firms' strategic responses to product failures via
advertising
and marketing communications
Puzakova, Marina
;
Kwak, Hyokjin
;
Ramanathan, Suresh
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 365-376
Persistent link: https://www.econbiz.de/10011633824
Saved in:
2
Increasing purchasing intention of eco-efficient products : the role of the
advertising
communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
3
The destructive effect of complex analytics on innovativeness
Güçlü, Burçin
;
Canela, Miguel-Ángel
- In:
International journal of applied behavioral economics : …
6
(
2017
)
4
,
pp. 38-56
Persistent link: https://www.econbiz.de/10011820539
Saved in:
4
QCA in empirical marketing research : an experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection
De Villiers, Rouxelle
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10011792005
Saved in:
5
Rivalries and sponsor affiliation : examining the effects of social identity and argument strength on responses to sponsorship-related
advertising
messages
Bee, Colleen
;
Dalakas, Vassilis
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 408-424
Persistent link: https://www.econbiz.de/10011518848
Saved in:
6
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
7
Deceptive claims using fake news
advertising
: the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
Saved in:
8
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
9
Parent-protecting
advertising
in product line extensions : role of communication strategy, message type and extension type
Liu, Yi-Fen
;
Wu, Chi-Cheng
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011852937
Saved in:
10
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
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