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~subject:"Experiment"
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When admen prefer Tom to Tim
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Experiment
Werbung
11,335
Advertising
11,312
Meinung
4,723
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4,710
Consumer behaviour
4,563
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4,449
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3,917
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3,867
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1,999
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1,975
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1,931
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1,929
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1,880
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1,477
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1,406
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1,352
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1,006
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949
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924
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702
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695
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637
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635
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604
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531
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517
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516
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516
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Kaiser, Harry M.
15
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12
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12
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11
Woessmann, Ludger
11
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10
Schupp, Jürgen
10
Schwerdt, Guido
9
Taubinsky, Dmitry
9
Wagner, Gert G.
9
Rosenbladt, Bernhard von
8
Sahni, Navdeep S.
8
Herz, Holger
7
Messer, Kent D.
7
Piovesan, Marco
7
Tyran, Jean-Robert
7
Cattaneo, Maria Alejandra
6
Dubra, Juan
6
Falk, Armin
6
Kerschbamer, Rudolf
6
Li, Ziang
6
Morton, Rebecca B.
6
Neuber, Thomas
6
Wolter, Stefan C.
6
Woodford, Michael
6
List, John A.
5
Sapienza, Paola
5
Seidl, Christian
5
Strack, Philipp
5
Sutter, Matthias
5
Zingales, Luigi
5
Übelmesser, Silke
5
Akesson, Jesper
4
Algan, Yann
4
Ashworth-Hayes, Sam
4
Bellemare, Charles
4
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4
Brunner, Christian Boris
4
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4
Dalvit, Nicolò
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1
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1
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1
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1
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1
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1
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1
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Discussion paper series / IZA
15
NBER working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
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10
Journal of business research : JBR
9
NBER Working Paper
9
Journal of economic behavior & organization : JEBO
7
Journal of marketing research : JMR
6
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5
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5
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5
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5
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4
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IZA Discussion Paper
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International journal of advertising : the review of marketing communications
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4
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4
Journal of retailing and consumer services
4
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4
American journal of agricultural economics
3
Applied economic perspectives and policy
3
ECONtribute discussion paper
3
Economic inquiry : journal of the Western Economic Association International
3
Economics working paper
3
European journal of political economy
3
Food policy : economics planning and politics of food and agriculture
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Stanford University Graduate School of Business research paper
3
The economic journal : the journal of the Royal Economic Society
3
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3
Working papers / Centre for Competitive Advantage in the Global Economy
3
Working papers in economics and statistics
3
Applied economics letters
2
Basler Schriften zum Marketing
2
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ECONIS (ZBW)
525
Other ZBW resources
3
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528
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1
Play, flow and buy? : influence of players' experiences on consumption-relevant behaviour
Steffen, Celina
;
Schramm-Klein, Hanna
;
Mau, Gunnar
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
4
,
pp. 188-200
Persistent link: https://www.econbiz.de/10011561016
Saved in:
2
Advertisement
attitude
, brand
attitude
and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
3
Enhancing valuation: the impact of self-congruence with a brand on the endowment effect
Thomas, Veronica L.
;
Yeh, Marie
;
Jewell, Robert D.
- In:
Journal of behavioral and experimental economics
58
(
2015
),
pp. 178-185
Persistent link: https://www.econbiz.de/10011566138
Saved in:
4
Legitimacy and sincerity as leveraging factors in social sponsorship : an experimental investigation
Astous, Alain d'
;
Carrillat, François A.
;
Przybysz, Audrey
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 504-522
Persistent link: https://www.econbiz.de/10012260231
Saved in:
5
The virtuous cycle of agreement
Louis, Philippos
;
Núñez, Matias
;
Xefteris, Dimitrios
-
Panepistēmio Kypru / Department of Economics
-
2019
Persistent link: https://www.econbiz.de/10012041862
Saved in:
6
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
7
An experimental investigation into the efficacy of sport intellectual property : exploring the effects of congruence, brand equity, and articulation
Jensen, Jonathan A.
;
Smith, Danielle Kushner
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 116-134
Persistent link: https://www.econbiz.de/10014635122
Saved in:
8
Impact of
attitude
, emotion, interaction, and perception on learner satisfaction in online learning with mediating effect of motivation during COVID-19
Mukherjee, Debarshi
;
Saha, Mahasweta
;
Chakraborty, Subhayan
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014534985
Saved in:
9
Investigating online information disclosure : effects of information relevance, trust and risk
Zimmer, J. Christopher
;
Arsal, Riza Ergun
;
Al-Marzouq, …
- In:
Information & management : the internat. journal of …
47
(
2010
)
2
,
pp. 115-123
Persistent link: https://www.econbiz.de/10003962591
Saved in:
10
European
consumer
preferences for beef with nutrition and health claims : a multi-country investigation using discrete choice experiments
Van Wezemael, Lynn
;
Caputo, Vincenzina
;
Nayga, Rodolfo M.
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 167-176
Persistent link: https://www.econbiz.de/10010357009
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