Increases in the international marketing of services have created a need to better understand the determinants of service export performance measures. While numerous studies suggest using either the ratio of a firm′s foreign sales over its total sales, number of markets, perceptions of export...

Provides comparative empirical evidence drawn from studies carried out in the USA and the UK respectively. Indicates that even allowing for the time period between studies, differences exist in how managers from both US and UK exporting companies rate three sets of attributes in their...

Purpose – The purpose of this paper is to explore the marketing “processes” of governing multiple export relationships under the theoretical framework of governance value analysis (GVA). Specifically, this work examines the internal exchange attributes of transaction-specific investments...