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Leveraging marketing capabilities into competitive advantage and export performance
Tan, Qun; Sousa, Carlos M. P. - In: International marketing review 32 (2015) 1, pp. 78-102
Persistent link: https://www.econbiz.de/10010528934
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The determinants of export performance : a review of the literature 2006-2014
Chen, Jieke; Sousa, Carlos M. P.; He, Xinming - In: International marketing review 33 (2016) 5, pp. 626-670
Persistent link: https://www.econbiz.de/10011620300
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Testing for linear and quadratic effects between price adaptation and export performance : the impact of values and perceptions
Sousa, Carlos M. P.; Lengler, Jorge F. B.; … - In: Journal of small business management : JSBM ; a joint … 52 (2014) 3, pp. 501-520
Persistent link: https://www.econbiz.de/10010398753
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Product development capabilities-based export channel selection and export performance
Li, Min; He, Xinming; Sousa, Carlos M. P. - In: International marketing review 40 (2023) 2, pp. 385-411
Persistent link: https://www.econbiz.de/10014266969