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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp; Edvardsson, Bo - In: Journal of service management 25 (2014) 2, pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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A managerial introduction to marketing
Staudt, Thomas A.; Taylor, Donald A.; Bowersox, Donald J. - 1976 - 3. ed.
Persistent link: https://www.econbiz.de/10013474862
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Individuelles strategisches Handeln im Marketing
Endres, Kerstin - 1999
Persistent link: https://www.econbiz.de/10000168385
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Market responsiveness, top management risk taking, and the role of strategic learning as determinants of market pioneering
Garrett, Robert P.; Covin, Jeffrey G.; Slevin, Dennis P. - In: Journal of business research : JBR 62 (2009) 8, pp. 782-788
Persistent link: https://www.econbiz.de/10003861045
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The marketing director's role in business planning and corporate governance
Michaluk, Gerald - 2007
Persistent link: https://www.econbiz.de/10003563829
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Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.; Schmitz, Christian; Schmidt, Martin; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
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Marketing in a time of toxic leadership
Boddy, Clive Roland; Croft, Robin - In: Qualitative market research : an international journal 19 (2016) 1, pp. 44-64
Persistent link: https://www.econbiz.de/10011535861