Similar Search Results

A managerial capital perspective on chief marketing officer succession

Wang, Rui; Saboo, Alok R.; Grewal, Rajdeep - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 164-178

Persistent link: https://www.econbiz.de/10011337508

The chief marketing officer matters!

Germann, Frank; Ebbes, Peter; Grewal, Rajdeep - In: Journal of marketing 79 (2015) 3, pp. 1-22

Persistent link: https://www.econbiz.de/10011485858

A Managerial Capital Perspective on Chief Marketing Officer Succession

Wang, Rui - 2014

Recognizing the importance of the person who occupies the chief marketing officer (CMO) position, we posit that a CMO's managerial capital, as signaled by his or her education, origin, and experience, indicates what a new CMO can bring to the table. We theorize that the value of CMO managerial...

Persistent link: https://www.econbiz.de/10013043572

Mobility of top marketing and sales executives in business-to-business markets : a social network perspective

Wang, Rui; Gupta, Aditya; Grewal, Rajdeep - In: Journal of marketing research : JMR 54 (2017) 4, pp. 650-670

Persistent link: https://www.econbiz.de/10011743743

How feedback can improve managerial evaluations of model-based marketing decision support systems

Kayande, Ujwal; De Bruyn, Arnaud; Lilien, Gary L.; … - 2006

Persistent link: https://www.econbiz.de/10003381138

Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls

Schmitz, Christian; Lee, You-Cheong; Lilien, Gary L. - In: Journal of marketing 78 (2014) 3, pp. 1-19

Persistent link: https://www.econbiz.de/10010360457