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Führungsstil
Brand management
48
Markenführung
42
Markenartikel
33
Brand
30
Brand image
26
Consumer behaviour
25
Markenimage
23
Brands
20
Konsumentenverhalten
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United Kingdom
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Brand equity
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Employees
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Ireland
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Markenpolitik
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Brand identity
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Leadership style
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Marketing
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Advertising
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Banking
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Corporate culture
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Financial services
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International marketing
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Produktmanagement
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Social Web
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Social web
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Unternehmenskultur
5
Viral marketing
5
Virales Marketing
5
Beziehungsmarketing
4
Brand extensions
4
Brand love
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Cluster analysis
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Consumers
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Mehrbändiges Werk
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English
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De Chernatony, Leslie
6
Buil, Isabel
5
Merrilees, Bill
4
Wallace, Elaine
3
Guest, Duncan
2
Jevons, Colin
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Daniels, Kevin
1
Johnson, Gerry
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Journal of business research : JBR
5
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
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ECONIS (ZBW)
6
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1
Special section: Thought leadership in brand management II
Merrilees, Bill
(
contributor
);
Wallace, Elaine
(
contributor
)
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-232
Persistent link: https://www.econbiz.de/10009724787
Saved in:
2
Building bank brands : how leadership behavior influences employee commitment
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10009715059
Saved in:
3
Introduction : thought leadership in brand management
Merrilees, Bill
;
Wallace, Elaine
;
Buil, Isabel
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10009715065
Saved in:
4
Introduction: Thought leadership in brand management
Jevons, Colin
;
Buil, Isabel
;
Merrilees, Bill
;
De …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009720412
Saved in:
5
Special section: Thought leadership in brand management
Jevons, Colin
(
contributor
);
Buil, Isabel
(
contributor
); …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 1-122
Persistent link: https://www.econbiz.de/10009720415
Saved in:
6
Task and institutional influences on managers' mental models of competition
Daniels, Kevin
;
Johnson, Gerry
;
De Chernatony, Leslie
- In:
Organization studies : an international …
23
(
2002
)
1
,
pp. 31-62
Persistent link: https://www.econbiz.de/10001664197
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