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Advertising of marketing research services to marketers
Arambewela, Rodney; Polonsky, Michael Jay - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
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Twenty years of research on marketing in China : a review and assessment of journal publications
Ouyang, Ming; Zhou, Dongsheng; Zhou, Nan - 1999
Persistent link: https://www.econbiz.de/10001559179
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How to Publish Consumer Research Based on Experiments in the Top Marketing Journals
Pechmann, Cornelia - 2019
This chapter provides guidance about how to publish consumer research based on experiments in the top marketing journals. It stresses the importance of conveying a big picture idea, that is empirically supported, but that makes a fundamental theoretical advance. It describes three pathways to...
Persistent link: https://www.econbiz.de/10012892332
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How MRS′ journal has contributed to the development of market and social research
Mouncey, Peter R. - In: International journal of market research 64 (2022) 2, pp. 200-226
Persistent link: https://www.econbiz.de/10012872699
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The Journal of Marketing Research today : spanning the domains of marketing scholarship : editorial
Grewal, Rajdeep; Gupta, Sachin; Hamilton, Rebecca W. - In: Journal of marketing research 57 (2020) 6, pp. 985-998
Persistent link: https://www.econbiz.de/10012391094
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A paradigmatic and methodological examination of market orientation research
Shaikh, Ateeque; Modi, Pratik; Yadav, Vanita; Kumar, … - In: The marketing review 18 (2018) 3/4, pp. 371-400
Persistent link: https://www.econbiz.de/10012116408
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A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen; Reinartz, Werner J.; Kumar, Satish; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
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Supporting replication research in management journals : qualitative analysis of editorials published between 1970 and 2015
Hensel, Przemysław G. - In: European management journal 37 (2019) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10011996279
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A manuscript's journey through peer review : insights from almost 3,000 editorial decisions at the Journal of Marketing Research : editorial
Gupta, Sachin; Danaher, Peter J.; Mittal, Vikas; … - In: Journal of marketing research 60 (2023) 5, pp. 835-846
Persistent link: https://www.econbiz.de/10014384285
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From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc; Kumar, Satish; Pandey, Nitesh; Rasul, … - In: Journal of research in interactive marketing : … 17 (2023) 2, pp. 232-256
Persistent link: https://www.econbiz.de/10014313214