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Television and Internet Commercials Avoidance.

Teixeira, Thales S. - 2009

This dissertation deals with the problem of video advertising avoidance by TV and Internet viewers. It focuses on the counterintuitive but systematic detrimental impact that brands (logos, trademarks pack shots) as well as emotional evoking scenes (joyous and surprising) may have on commercials...

Persistent link: https://www.econbiz.de/10009476824

Facial expressions and the business cycle

Aromí, J. Daniel; Clements, Adam - In: Economic modelling 102 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012796582

Perceived greenwashing : the effects of green marketing on environmental and product perceptions

Szabo, Szerena; Webster, Jane - In: Journal of business ethics : JBE 171 (2021) 4, pp. 719-739

Persistent link: https://www.econbiz.de/10012588907

Facial expressions versus words : unlocking complex emotional responses of residents toward tourists

Zhang, Shiqin; Chen, Nan; Hsu, Cathy H. C. - In: Tourism management : research, policies, practice 83 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012417548

Emotional expressions by sports teams : an analysis of World Cup soccer player portraits

Hopfensitz, Astrid; Mantilla, Cesar - In: Journal of economic psychology : research in economic … 75 (2019) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10012244215

The depicted service employee in marketing communications : an empirical assessment of the impact of facial happiness

Söderlund, Magnus; Sagfossen, Sofie - In: Journal of retailing and consumer services 38 (2017), pp. 186-193

Persistent link: https://www.econbiz.de/10011743240

"Facing" leaders : facial expression and leadership perception

Trichas, Savvas; Schyns, Brigit; Lord, Robert G.; Hall, … - In: The leadership quarterly : LQ ; an international … 28 (2017) 2, pp. 317-333

Persistent link: https://www.econbiz.de/10011707291

Place the good after the bad : effects of emotional shifts on consumer memory

Guido, Gianluigi; Pichierri, Marco; Pino, Giovanni - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10011820292

Facial expressions and recognitionfor the communication of thoughtsand emotions in business and marketing

O'Brien, Clarice; Vlachou, Styliani - In: Biometrics and neuroscience research in business and …, (pp. 99-116). 2024

Persistent link: https://www.econbiz.de/10014560327

Online image content analysis of political figures: an exploratory study

Ozel, Bulent; Park, Han - In: Quality & Quantity: International Journal of Methodology 46 (2012) 4, pp. 1013-1024

Persistent link: https://www.econbiz.de/10010556982