Similar Search Results

The Benefit of Uniform Price for Branded Variants

Chen, Yuxin - 2013

The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon, considering that firms may improve profitability through price discrimination. In the paper, we incorporate consumers' concerns of peer-induced price fairness into a model of price competition and show that...

Persistent link: https://www.econbiz.de/10013095847

The benefit of uniform price for branded variants

Chen, Yuxin; Cui, Tony Haitao - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 36-50

Persistent link: https://www.econbiz.de/10009725704

Exploring supermarket loyalty card analysis to identify who buys fairtrade

Yamoah, Fred Amofa; Fearne, Andrew P.; Duffy, Rachel - In: The international review of retail, distribution and … 24 (2014) 3, pp. 328-346

Persistent link: https://www.econbiz.de/10010366988

The relationship between corporate responsibility and brand loyalty in retailing : the mediating role of trust

Perrini, Francesco; Castaldo, Sandro; Misani, Nicola; … - In: Global challenges in responsible business, (pp. 191-214). 2010

Persistent link: https://www.econbiz.de/10003996919

Grounded Theory as a macromarketing methodology : critical insights from researching the marketing dynamics of Fairtrade Towns

Samuel, Anthony; Peattie, Kenneth J. - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 11-26

Persistent link: https://www.econbiz.de/10011452309

Präferenzanalyse ethischer Produkte : eine verhaltenswissenschaftliche Analyse am Beispiel von Bio und Fairtrade

Lehnert, Markus - 2009

Persistent link: https://www.econbiz.de/10003846516

When fairtrade contracts for some are profitable for others

Chambolle, Claire; Poret, Sylvaine - In: European review of agricultural economics : ERAE 40 (2013) 5, pp. 835-871

Persistent link: https://www.econbiz.de/10010341037

Where does the Fair Trade price premium go? : confronting consumers' request with reality

Langen, Nina; Adenaeuer, Lucie - In: Social enterprise journal 9 (2013) 3, pp. 293-314

Persistent link: https://www.econbiz.de/10010222802

What is a "fair" price? : ethics as sensemaking

Reinecke, Juliane; Ansari, Shaz - In: Organization science : a journal of the Institute for … 26 (2015) 3, pp. 867-888

Persistent link: https://www.econbiz.de/10011289856

Research on fair trade consumption : a review

Andorfer, Veronika A.; Liebe, Ulf - In: Journal of business ethics : JOBE 106 (2012) 4, pp. 415-435

Persistent link: https://www.econbiz.de/10009553455

1
2
3
4
5
6
7
8
9
10
Next
Last