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Journal of fashion marketing and management
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More than what meets the eye : understanding the effects of poly-contextual cues in online fashion retailing
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seung Hwan Mark
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502722
Saved in:
2
Social media fashion influencer eWOM communications : understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Haines, Shelley
;
Fares, Omar H.
;
Mohan, Myuri
;
Lee, …
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 1027-1046
Persistent link: https://www.econbiz.de/10014430536
Saved in:
3
One size fits all? : segmenting consumers to predict sustainable fashion behavior
Haines, Shelley
;
Lee, Seung Hwan Mark
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013162366
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