Similar Search Results

Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership

Janssen, Denise; Paas, Leonard - In: Marketing Letters 25 (2014) 2, pp. 167-177

The authors hypothesize and find that an advertising model’s body size has an inverted U-shaped relationship with ad attitude in the apparel product category, in which moderately thin advertising models are optimal. They assess the moderating effect of consumers’ fashion leadership on this...

Persistent link: https://www.econbiz.de/10010867838

Gossip, self-monitoring and fashion leadership : comparison of US and South Korean consumers

Lee, Seung-Hee; Workman, Jane E. - In: The journal of consumer marketing 31 (2014) 6/7, pp. 452-463

Persistent link: https://www.econbiz.de/10010459796

Fashion leadership, shooping enjoyment, and gender : Hispanic versus, Caucasian consumers' shopping preferences

Shepard, Arlesa J.; Kinley, Tammy R.; Josiam, Bharath M. - In: Journal of retailing and consumer services 21 (2014) 3, pp. 277-283

Persistent link: https://www.econbiz.de/10010348758

Psychological and behavioural drivers of male fashion leadership

Koksal, Mehmet Haluk - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 430-449

Persistent link: https://www.econbiz.de/10010384988

Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by fashion leadership

Janssen, Denise M.; Paas, Leonard J. - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 167-177

Persistent link: https://www.econbiz.de/10010367214

Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers

Myin, Mon Thu; Su, Jin; Wu, Huicheng; Shen, Haina - In: Young consumers : insight and ideas for responsible … 24 (2023) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10014246040