Narrow search
Showing 1 - 8 of 8
Cover Image
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.; Fang, Zheng; Luo, Xueming - In: Journal of marketing research : JMR 52 (2015) 5, pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Cover Image
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.; Fang, Zheng; Fong, Nathan M.; … - 2016
Persistent link: https://www.econbiz.de/10011454985
Cover Image
Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Zhang, Yingjie; Li, Beibei; Luo, Xueming; Wang, Xiaoyi - In: Information systems research : ISR 30 (2019) 3, pp. 787-804
Persistent link: https://www.econbiz.de/10012118887
Cover Image
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle; Luo, Xueming; Fang, Zheng; Aspara, Jaakko - In: Journal of marketing 78 (2014) 6, pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Cover Image
Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.; Zhang, Yuchi; Luo, Xueming; Wang, Xiaoyi - In: Journal of marketing research 56 (2019) 2, pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
Cover Image
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
Cover Image
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Cover Image
Mobile targeting
Luo, Xueming; Andrews, Michelle; Fang, Zheng; Phang, … - In: Management science : journal of the Institute for … 60 (2014) 7, pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497