deferral or no purchase at all), often referred to as choice overload. In a field experiment with a major chocolate brand … conducted at a German retail chain, we test for variety during a price and display promotion. Participating stores either …

and in-store purchases. We use a randomized field experiment on 3 million Yahoo! users who are also past customers of the …

. In this paper, we present a novel randomized experiment that tests the existence of causal peer influence in the general …

“Top 5” economics journals. Second, a field experiment at four different open access medical journals elicits authors’ self …

- on online referral rates, utilizing a unique dataset matching a large-scale survey with an online field experiment. The …

), “How Does Popularity Information Affect Choices? A Field Experiment.” …

, causal relationship. We design and implement a randomized field experiment to investigate this issue. The field experiment …

items. In a field experiment using email offers sent by an online wine retailer, targeted offers resulted in decreased …

We present findings from a controlled field experiment that allows us to investigate the dynamic effects of retail …

advertised entity. In the first experiment, we randomize the number of social cues present in word-of-mouth advertising, and … measure how responses increase as a function of the number of cues. The second experiment examines the effect of augmenting …