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~subject:"Fernsehprogramm"
~subject:"Welt"
~subject:"Werbung"
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Fernsehprogramm
Welt
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Fernsehen
1,990
Television
1,388
USA
330
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316
Rundfunk
297
television
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Corneo, Giacomo
9
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6
Nilssen, Tore
6
Stennek, Johan
5
Sørgard, Lars
5
Anderson, Simon P.
4
Coate, Stephen
4
Moshary, Sarah
4
Song, Jihong
4
Chadi, Adrian
3
Crawford, Gregory S.
3
Evens, Tom
3
Hoffmann, Manuel
3
Humphreys, Brad R.
3
Kataria, Mitesh
3
Pérez, Levi
3
Regner, Tobias
3
Romaniuk, Jenni
3
Rott, Armin
3
Schellhaaß, Horst-Manfred
3
Sjurts, Insa
3
Tainsky, Scott
3
Wilbur, Kenneth C.
3
Acheson, A. L. Keith
2
Beal, Virginia
2
Bellman, Steven
2
Berg, Hartmut
2
Besen, Stanley Martin
2
Bruni, Luigino
2
Christopherson, Susan
2
Comstock, George
2
Etayo, Cristina
2
Fritsch, Christoph
2
Guitart, Ivan A.
2
Hafkemeyer, Lutz
2
Hervet, Guillaume
2
Katz, Klaus
2
Kent, Robert J.
2
Kruse, Jörn
2
Maule, Christopher J.
2
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Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland
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IP Deutschland GmbH <Köln>
2
John and Mary R. Markle Foundation
2
National Bureau of Economic Research
2
Political and Economic Planning
2
UNESCO
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Arbeitsgemeinschaft Rundfunkwerbung / Media-Marketing
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
British Film Institute
1
Bundesverband Deutscher Zeitungsverleger
1
CESifo GmbH <München>
1
Carnegie Commission on Educational Television
1
Centre National du Cinéma et de l'Image Animée
1
Confederation of Indian Industry
1
Ekonomiska Forskningsinstitutet
1
Great Britain / Interim Action Committee on the Film Industry
1
Great Britain / Post Office
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Office of Communications
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Independent Television Authority
1
Institut für Arbeitsmarkt- und Berufsforschung
1
International Film and Television Council
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Landesanstalt für Rundfunk Nordrhein-Westfalen
1
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1
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1
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1
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1
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1
Universität Basel / Institut für Volkswirtschaft
1
Unión de Televisiones Comerciales Asociadas
1
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
1
Vereinte Nationen / Wirtschaftskommission für Afrika
1
Zweites Deutsches Fernsehen
1
Zweites Deutsches Fernsehen <Mainz> / Ausschuss für Kultur und Wissenschaft
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
Esomar congress
5
Journal of marketing communications
5
ATV series of technical research studies
4
Arts and the market
3
CESifo working papers
3
Discussion paper / Centre for Economic Policy Research
3
International journal of sport finance
3
Journal of media business studies
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Prometheus : critical studies in innovation
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
Schriften zur Rundfunkökonomie
3
The economist
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
Working paper / National Bureau of Economic Research, Inc.
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
Discussion paper series / IZA
2
European journal of marketing : EJM
2
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
2
Houghton Mifflin Adviser in Marketing
2
IFN working paper
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International screen industries
2
JMM : the international journal on media management
2
Journal of marketing research : JMR
2
Kyklos : international review for social sciences
2
NBER Working Paper
2
NBER working paper series
2
P / the Rand Corporation
2
R / Rand Corporation
2
Reports and papers on mass communication
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The American economic review
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
The journal of business : B
2
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2
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ECONIS (ZBW)
324
USB Cologne (EcoSocSci)
18
EconStor
4
USB Cologne (business full texts)
1
RePEc
1
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1
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
6
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
7
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
8
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
9
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
10
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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