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Do digital video recorders influence sales?
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Mela, Carl F. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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The spillover effects of monitoring : a field experiment
Belot, Michèle; Schröder, Marina - In: Management science : journal of the Institute for … 62 (2016) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10011432918
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When Corporate Social Responsibility Backfires : Theory and Evidence from a Natural Field Experiment
List, John A. - 2018
's efficacy. This paper combines theory with a large-scale natural field experiment to connect CSR to an important but often …
Persistent link: https://www.econbiz.de/10012931211
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Picture this : a field experiment of the influence of subtle affective stimuli on employee well-being and performance
Hu, Xiaoxiao; Zhan, Yujie; Yao, Xiang; Garden, Rebecca - In: Journal of organizational behavior : OB ; the internat. … 38 (2017) 6, pp. 895-916
Persistent link: https://www.econbiz.de/10011821549
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When Corporate Social Responsibility Backfires : Theory and Evidence from a Natural Field Experiment
List, John A. - 2017
's efficacy. This paper combines theory with a large-scale natural field experiment to connect CSR to an important but often …
Persistent link: https://www.econbiz.de/10012453544
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Stability of risk preference measures : results from a field experiment on French farmers
Reynaud, Arnaud; Couture, Stéphane - 2010
Persistent link: https://www.econbiz.de/10008749595
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Stability of risk preference measures : results from a field experiment on French farmers
Reynaud, Arnaud; Couture, Stéphane - In: Theory and decision : an international journal for … 73 (2012) 2, pp. 203-221
Persistent link: https://www.econbiz.de/10009611850
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Consistency of Risk Preference Measures : An Artefactual Field Experiment from China
He, Pan - 2018
artefactual field experiment in rural China to investigate (i) consistency across incentivised experimental risk measures, (ii …
Persistent link: https://www.econbiz.de/10012936362
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Measuring Consumer Sensitivity to Audio Advertising : A Field Experiment on Pandora Internet Radio
Huang, Jason - 2018
A randomized experiment with almost 35 million Pandora listeners enables us to measure the sensitivity of consumers to … advertising, an important topic of study in the era of ad-supported digital content provision. The experiment randomized listeners …-load sensitivity as we would have obtained if we had run a month-long experiment. We estimate a demand curve that is strikingly linear …
Persistent link: https://www.econbiz.de/10012920963