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How proof of previous donations influences compliance with a donation request : three field experiments
Jacob, Céline; Guéguen, Nicolas; Boulbry, Gaëlle - In: International review on public and non-profit marketing 15 (2018) 1, pp. 1-8
Persistent link: https://www.econbiz.de/10011918390
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The effect of the word "loving" on compliance to a fundraising request : evidence from a French field study
Guéguen, Nicolas; Jacob, Céline; Charles-Sire, Virginie - In: International journal of nonprofit & voluntary sector … 16 (2011) 4, pp. 371-380
Persistent link: https://www.econbiz.de/10009671013