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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
Posselt, Thorsten (ed.); Kaas, Klaus Peter (honouree);  … - 2005
Persistent link: https://www.econbiz.de/10003233138
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
Posselt, Thorsten (ed.); Kaas, Klaus Peter (honouree) - 2005
Beiträgen mitgewirkt. Klaus Peter Kaas ist ein Neuerer, der zentrale Entwicklungen in der Marketingforschung bereits in der … Marketingforschung ist für diese wiederum inhaltlich bestimmend. Entsprechend der in der quantitativen Marketingforschung vorherrschenden … Marketingforschung in Deutschland. Sie ist gleichermaßen für Wissenschaftler, Praktiker und Studierende interessant …
Persistent link: https://www.econbiz.de/10012220838
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Methodological urban legends : the misuse of statistical control variables
Spector, Paul E.; Brannick, Michael T. - In: Organizational research methods : ORM 14 (2011) 2, pp. 287-305
Persistent link: https://www.econbiz.de/10008991512
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Triple sense-making of findings from marketing experiments using the dominant variable based-logic, case-based logic, and isomorphic modeling
Woodside, Arch G.; Schpektor, Alexandre; Xia, Xin - In: International journal of business and economics 12 (2013) 2, pp. 131-153
Persistent link: https://www.econbiz.de/10010236041
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Critical condition : people don't dislike a corporate experiment more than they dislike its worst condition
Mislavsky, Robert; Dietvorst, Berkeley; Simonsohn, Uri - In: Marketing science : the marketing journal of the … 39 (2020) 6, pp. 1092-1104
Persistent link: https://www.econbiz.de/10012405735
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A method for evaluating and selecting field experiment locations
Trafimow, David; Leonhardt, James M.; Niculescu, Mihai; … - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 437-447
Persistent link: https://www.econbiz.de/10011537259
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Experimental Economics und Marketing
Steul, Martina - In: Quantitative Marketingforschung in Deutschland : …, (pp. 81-101). 2005
Persistent link: https://www.econbiz.de/10003289151
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Field experimentation in marketing research
Gneezy, Ayelet - In: Journal of marketing research : JMR 54 (2017) 1, pp. 140-143
Persistent link: https://www.econbiz.de/10011653106
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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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Field experiments in marketing research : a systematic methodological review
Malodia, Suresh; Dhir, Amandeep; Hasni, Muhammad Junaid … - In: European journal of marketing 57 (2023) 7, pp. 1939-1965
Persistent link: https://www.econbiz.de/10014342179