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Das Produkt Placement im Kinospielfilm
Asche, Florian - 1996
Persistent link: https://www.econbiz.de/10013262594
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Stars in Film und Sport : ökonomische Analyse des Starphänomens ; [Symposium "Stars in Film und Sport"]
Gaitanides, Michael (ed.); Kruse, Jörn (contributor) - 2001
Persistent link: https://www.econbiz.de/10001599466
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Merchandising : die neue Dimension der Verflechtung zwischen Medien und Industrie
Böll, Karin - 1996
Persistent link: https://www.econbiz.de/10010223840
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At the movies : avoiding head-to-head competition on the big screen ; the economics of movie distribution
Filson, Darren; Fabre, Fernando; Nava, Alfredo; … - 2000
This paper provides theoretical explanations for devices that movie distributors use to avoid head-to-head competition. We use a simple static model to show how revenuse sharing exhibition contracts providex multiplex owners with incentives to take cross effects on demand into account. Then we...
Persistent link: https://www.econbiz.de/10011561654
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Internationalisation of film production : a historical review of movie making in Taiwan and Hong Kong
Yang, Yung-Kai - In: International journal of business and globalisation : IJBG 13 (2014) 4, pp. 439-454
Persistent link: https://www.econbiz.de/10011291046
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Product placement in movies : perspectives from motion picture firms
Cha, Jiyoung - In: Journal of media business studies 13 (2016) 1/2, pp. 95-116
Persistent link: https://www.econbiz.de/10011676000
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Social media activities impact on the decision of watching films in cinema
Montajula Suvattanadilok - In: Cogent business & management 8 (2021) 1, pp. 1-11
The aim of the research is to examine the social media activities of film promoters and the factors that have an impact … on public decision-making and to watch film in the cinema. This research looked at film audiences in Thailand to evaluate …. This group has been identified as the group that watched the film in Thailand. The statistical tool used is ANOVA, which is …
Persistent link: https://www.econbiz.de/10012659748
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Screening Europe in Australasia : transnational silent film before and after the rise of Hollywood
Allen, Julie K. - 2022
Persistent link: https://www.econbiz.de/10013462914
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Advertising media strategies in the film industry
Elliott, Caroline; Simmons, Robert - In: Applied economics 43 (2011) 28/30, pp. 4461-4468
Persistent link: https://www.econbiz.de/10009388115
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Advertising media strategies in the film industry
Elliott, Caroline; Simmons, Robert - In: The media industries and their markets : quantitative …, (pp. 195-206). 2010
Persistent link: https://www.econbiz.de/10008772852