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~subject:"Filmwirtschaft"
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Filmwirtschaft
Consumer behaviour
11
Konsumentenverhalten
11
Theorie
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Theory
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Film industry
7
Kino
5
Movie theatre
5
USA
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United States
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Demand
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Entscheidung
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Marketing management
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Marketingmanagement
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Nachfrage
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forecasting
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Competition
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Distribution channel
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Marktforschung
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Nutzen
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Prognoseverfahren
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Scheduling problem
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Scheduling-Verfahren
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Vertriebsweg
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Viral marketing
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Virales Marketing
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Wettbewerb
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decision analysis
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marketing
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Cutlery
2
Decision theory
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Discrete choice
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Diskrete Entscheidung
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Einzelhandel
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Entscheidungstheorie
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Film
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Ganzzahlige Optimierung
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HB Economic Theory
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English
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Eliashberg, Jehoshua
7
Weinberg, Charles B.
2
Wierenga, Berend
2
Aribarg, Anocha
1
Foutz, Natasha Zhang
1
Hennig-Thurau, Thorsten
1
Hui, Sam K.
1
Knox, George
1
Leenders, Mark A. A. M.
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Packard, Grant
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Sawhney, Mohanbir S.
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Swami, Sanjeev
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Decision support systems : DSS ; the international journal
1
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ECONIS (ZBW)
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The consumer's rent vs. buy decision in the rentailer
Knox, George
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 125-135
Persistent link: https://www.econbiz.de/10003866612
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2
Evolutionary approach to the development of decision support systems in the movie industry
Eliashberg, Jehoshua
;
Swami, Sanjeev
;
Weinberg, Charles B.
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003852588
Saved in:
3
From story line to box office: a new approach for green-lighting movie scripts
Eliashberg, Jehoshua
;
Hui, Sam K.
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
53
(
2007
)
6
,
pp. 881-893
Persistent link: https://www.econbiz.de/10003490894
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4
The antecedents and consequences of restrictive age-based ratings in the global motion picture industry
Leenders, Mark A. A. M.
;
Eliashberg, Jehoshua
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 367-377
Persistent link: https://www.econbiz.de/10009406662
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5
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
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6
The role of network embeddedness in film success
Packard, Grant
;
Aribarg, Anocha
;
Eliashberg, Jehoshua
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011527100
Saved in:
7
Modeling goes to Hollywood : predicting individual differences in movie enjoyment
Eliashberg, Jehoshua
- In:
Management science : journal of the Institute for …
40
(
1994
)
9
,
pp. 1151-1173
Persistent link: https://www.econbiz.de/10001170921
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