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An analysis of financial services brand marks
Miller, Darryl W.; Foust, Jacque E.; Kilic, Ozcan - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10003470339
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Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B. - In: The service industries journal 12 (1992) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
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Marketing financial services
Donnelly, James H. - 1985
Persistent link: https://www.econbiz.de/10013541102
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Younger customers' outlooks when selecting and changing a financial services provider : the case of Maltese students
Camilleri, Silvio John; Ellul, Denise - In: International journal of financial research 8 (2017) 2, pp. 51-63
Persistent link: https://www.econbiz.de/10011779436
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Kvalitet i banktjänster : privatkunders upplevda problem med banktjänster - en studie med hjälp av kritisk-händels-metoden
Olsen, Morten J. - 1992
Persistent link: https://www.econbiz.de/10000854843
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Cases in marketing financial services
Ennew, Christine T. (contributor);  … - 1993
Persistent link: https://www.econbiz.de/10000859807
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Die strategische Positionierung von Finanzdienstleistungsunternehmen
Wentlandt, Albert - 1993
Persistent link: https://www.econbiz.de/10000866076
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Managing financial services marketing
Marsh, John R. - 1988
Persistent link: https://www.econbiz.de/10000747201
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The marketing and selling of financial services
Gibbs, Paul - 1988
Persistent link: https://www.econbiz.de/10000750672