Similar Search Results

Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?

Hauff, Jeanette Carlsson; Carlander, Anders; Gamble, Amelie - In: The international journal of bank marketing : IJBM 34 (2016) 2, pp. 151-170

Persistent link: https://www.econbiz.de/10011486744

Storytelling as a means to increase consumers' processing of financial information

Hauff, Jeanett Carlsson; Carlander, Anders; Gamble, Amelie - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 494-514

Persistent link: https://www.econbiz.de/10010415398

Banks' risk taking in credit decisions : influences of loan officers' personality traits and financial risk preference versus bank-contextual factors

Jansson, Magnus; Roos, Magnus; Gärling, Tommy - In: Managerial finance 49 (2023) 8, pp. 1297-1313

Persistent link: https://www.econbiz.de/10014311555

Breaking the ice of low financial involvement

Hauff, Jeanette Carlsson; Carlander, Anders; Gamble, Amelie - In: International Journal of Bank Marketing 34 (2016) 2, pp. 151-170

Purpose – The purpose of this paper is to investigate how trust in the sender of financial information and a narrative vs fact-related format of the information influence intentions to save in a mutual fund. Design/methodology/approach – In Experiment 1, 186 undergraduates participate and in...

Persistent link: https://www.econbiz.de/10014760646

Storytelling as a means to increase consumers’ processing of financial information

Carlsson Hauff, Jeanette; Carlander, Anders; Gamble, Amelie - In: International Journal of Bank Marketing 32 (2014) 6, pp. 494-514

Purpose – The purpose of this paper is to investigate whether a narrative compared to a traditional fact-related format of financial information elicits more involved processing of such information by consumers and therefore more informed choices of retirement savings....

Persistent link: https://www.econbiz.de/10014760940