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The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services

Schumann, Jan H. - 2009

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners:...

Persistent link: https://www.econbiz.de/10013521277

The impact of culture on relationship marketing in international services : a target group-specific analysis in the context of banking services

Schumann, Jan H.; Schumann, Jan Hendrik - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003868232

Understanding the FinTech continuance intention of Indonesian users : the moderating effect of gender

Nurlaily, Ferina; Aini, Edlyn Khurotul; Asmoro, … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 290-298

This research attempt to analyze risk and benefit factors as well as their influence on sustainability intention of FinTech. We elucidate the Planned Behavior Theory by including the perceived benefits and perceived risk variables to investigate its effect on intention to continue using FinTech....

Persistent link: https://www.econbiz.de/10012888242

Financial Service Penetration, Consumer Characteristic and Urban-Rural Difference — Empirical Evidence on Indonesia Financial Service Access

Agus, Anna Amalyah - 2013

service/product penetration and usage within 123 countries, which include Indonesia.Since Global Findex Report emphasize on … order to get better understanding toward the demand-side of Indonesia financial service sectors, several groups of consumers … which come from multicultural background and social values difference.Data is covering 17 Indonesia provincial areas (Bali …

Persistent link: https://www.econbiz.de/10013078783