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Selected papers July 2009 Business & Economics Society International Conference ; Volume 2
Business & Economics Society International / Conference … - 2009
Persistent link: https://www.econbiz.de/10011895382
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Marketing's identity crisis : it's complicated
Ferrell, Odies C. - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
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The global crisis and the marketing scholar
Gummesson, Evert - In: Journal of customer behaviour 8 (2009) 2, pp. 119-135
Persistent link: https://www.econbiz.de/10003870017
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Ethics
Peñaloza, Lisa - In: Marketing management : a cultural perspective, (pp. 505-526). 2012
Persistent link: https://www.econbiz.de/10009508070
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Marketing and the global financial crisis of 2008 : a theoretical analysis
Mishra, Debi P. - In: Problems and perspectives in management : PPM ; … 8 (2010) 4, pp. 127-136
Persistent link: https://www.econbiz.de/10008906174
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Critical vision in a challenged world
Hastings, Gerard; Sugden, Roger; Grindle, Mark - In: Marketing intelligence & planning 29 (2011) 1, pp. 30-38
Persistent link: https://www.econbiz.de/10009006855
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Editorial: A crisis of marketing conscience
Precourt, Geoffrey - In: Journal of advertising research 51 (2011) 3, pp. 451-452
Persistent link: https://www.econbiz.de/10009383716
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About the crisis marketing and the crisis of marketing
Mitran, Paula Cornelia; Bebeşelea, Mihaela - In: Journal of academic research in economics 3 (2011) 3, pp. 311-316
Persistent link: https://www.econbiz.de/10010247901
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Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna; Kitchen, Philip J.; Panopoulos, … - In: Journal of promotion management : JPM 22 (2016) 5, pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
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Capital flows, push versus pull factors and the global financial crisis
Fratzscher, Marcel - 2011
The causes of the 2008 collapse and subsequent surge in global capital flows remain an open and highly controversial issue. Employing a factor model coupled with a dataset of high-frequency portfolio capital flows to 50 economies, the paper finds that common shocks – key crisis events as well...
Persistent link: https://www.econbiz.de/10011605410