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Finland
Relationship marketing
25
Beziehungsmarketing
21
Consumer behaviour
21
Konsumentenverhalten
19
Brand management
13
Markenführung
11
Dienstleistung
10
Services
10
Finnland
9
Theorie
9
Theory
9
Lieferantenmanagement
8
Supplier relationship management
8
Brand image
7
Customer value
7
Product quality
7
Produktqualität
7
Customer satisfaction
6
Kundenwert
6
Markenimage
5
Brand avoidance
4
Customer-dominant logic
4
Customers
4
Dienstleistungsqualität
4
Ethical concerns
4
Ethics
4
Ethik
4
Image heritage
4
Marketing management
4
Marketingmanagement
4
Mobile communications
4
Mobilkommunikation
4
Service innovation
4
Service quality
4
Trust
4
USA
4
United States
4
Verbraucher
4
B-to-B-Marketing
3
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Article
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English
8
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Liljander, Veronica
7
Riel, Allard C. R. van
3
Strandvik, Tore
3
Edvardsson, Bo
1
Grym, Jori
1
Gummerus, Johanna
1
Holmlund, Maria
1
Lundqvist, Anna
1
Polsa, Pia
1
Pura, Minna
1
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Dienstleistungsmarketing : Konzeptionen und Anwendungen
2
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Electronic Services
1
Journal of retailing and consumer services
1
Nordic journal of business : NJB
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
8
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1
Different comparison standards as determinants of service quality
Liljander, Veronica
- In:
Dienstleistungsmarketing : eine Bestandsaufnahme ; …
,
(pp. 127-149)
.
1993
Persistent link: https://www.econbiz.de/10001284700
Saved in:
2
A comparison of episode performance and relationship performance for a discrete service
Strandvik, Tore
- In:
Dienstleistungsmarketing : Konzeptionen und Anwendungen
,
(pp. 111-139)
.
1995
Persistent link: https://www.econbiz.de/10001288146
Saved in:
3
Introducing deserved service and equity into service quality models
Liljander, Veronica
- In:
Dienstleistungsmarketing : Konzeptionen und Anwendungen
,
(pp. 143-169)
.
1995
Persistent link: https://www.econbiz.de/10001288145
Saved in:
4
Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica
;
Polsa, Pia
;
Riel, Allard C. R. van
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
Saved in:
5
The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
6
Customer satisfaction with e-services : the case of an online recruitment portal
Liljander, Veronica
;
Riel, Allard C. R. van
;
Pura, Minna
- In:
Electronic Services
,
(pp. 407-432)
.
2002
Persistent link: https://www.econbiz.de/10001652832
Saved in:
7
To cheat or not to cheat? : the effect of a moral reminder on cheating
Grym, Jori
;
Liljander, Veronica
- In:
Nordic journal of business : NJB
65
(
2016
)
3/4
,
pp. 18-37
Persistent link: https://www.econbiz.de/10011595237
Saved in:
8
Customer needing : a challenge for the seller offering
Strandvik, Tore
;
Holmlund, Maria
;
Edvardsson, Bo
- In:
The journal of business & industrial marketing
27
(
2012
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10009511737
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