Karjaluoto, Heikki; Mattila, Minna; Pento, Tapio - In: International Journal of Bank Marketing 20 (2002) 6, pp. 261-272
The study explored the effect of different factors affecting attitude formation towards Internet banking (online banking) in Finland. The purpose of this paper is to determine those factors that influence the formation of attitude towards Internet banking on the one hand, and their relation to...