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Plastic loyalty : investigating loyalty card programs for a Finnish hotel chain

Pesonen, Juho; Komppula, Raija; Murphy, Jamie - In: Tourism management : research, policies, practice 73 (2019), pp. 115-122

Persistent link: https://www.econbiz.de/10012004907

Activity-based market segmentation of rural well-being tourists : comparing online information search

Pesonen, Juho; Tuohino, Anja - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 145-158

Persistent link: https://www.econbiz.de/10011951164

Impact of sustainability communication on German tourists' willingness to pay for a Finnish cottage holiday

Rantsi, Markus; Garrod, Brian; Sthapit, Erose; Pesonen, Juho - In: Scandinavian journal of hospitality and tourism 23 (2023) 4, pp. 283-299

Persistent link: https://www.econbiz.de/10014545336

Benefit segmentation of potential wellbeing tourists

Pesonen, Juho; Laukkanen, Tommi; Komppula, Raija - In: Journal of vacation marketing : an international journal 17 (2011) 4, pp. 303-314

Persistent link: https://www.econbiz.de/10009380738

Understanding the relationship between push and pull motivations in rural tourism

Pesonen, Juho; Komppula, Raija; Kronenberg, Christopher; … - In: Tourism review : the official journal of the AIEST 66 (2011) 3, pp. 32-49

Persistent link: https://www.econbiz.de/10009381424

Understanding the relationship between push and pull motivations in rural tourism

Pesonen, Juho; Komppula, Raija; Kronenberg, Christopher; … - In: Tourism Review 66 (2011) 3, pp. 32-49

Purpose – The purpose of this paper is to investigate the differences and relationships of push and pull motivations in two different rural tourism destinations. Design/methodology/approach – Data were collected from tourists visiting rural tourism companies in Finland and in Tyrol...

Persistent link: https://www.econbiz.de/10015034037