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Prospect theory : an analysis...
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Finland
Consumer behaviour
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India
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Product placement
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Advertising effects
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Product Placement
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Balasubramanian, Siva Kumar
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Gistri, Giacomo
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Pillai, Deepa
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Sabour, Nadia I.
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Patwardhan, Hemant
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Handbook on cross-cultural marketing
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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2
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
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