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Environmental marketing strategy effects on market-based assets
Yang, Defeng; Zhao, Ping; Lou, Runping; Wei, Haiying - In: Total quality management & business excellence : an … 24 (2013) 6, pp. 707-718
Persistent link: https://www.econbiz.de/10009763347
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Surviving with paranoia through green and clean marketing in Indian FMCG sector
Bidyarthi, H. M. Jha; Dande, Mayur A.; Kuchar, P. M.; … - In: International journal of business performance management 14 (2013) 4, pp. 386-395
Persistent link: https://www.econbiz.de/10009789950
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Environmental determinants of responsive and proactive market orientations
Wang, Yejing; Zeng, Deming; Di Benedetto, C. Anthony; … - In: The journal of business & industrial marketing 28 (2013) 7, pp. 565-576
Persistent link: https://www.econbiz.de/10010125759
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Linking market orientation and environmental performance : the influence of environmental strategy, employee’s environmental involvement, and environmental product quality
Chen, Yang; Tang, Guiyao; Jin, Jiafei; Li, Ji; Paillé, … - In: Journal of business ethics : JOBE 127 (2015) 2, pp. 479-500
Persistent link: https://www.econbiz.de/10010493858
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The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
Habib, Md. Ahashan; Bao, Yukun; Ilmudeen, Aboobucker - In: Cogent business & management 7 (2020) 1, pp. 1-26
This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green...
Persistent link: https://www.econbiz.de/10012625787
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The impact of market orientation and performance using environmental turbulence as a moderator
Abidemi, Bello Taofik; Abubakar, Dauda Adamu; Suleiman, … - In: Academic journal of economic studies 6 (2020) 1, pp. 127-133
Persistent link: https://www.econbiz.de/10012226015
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Green marketing strategies for sustainability development of firm's performance in Malaysia : for green economy
Siti Hindun Supaat; Amiruddin Ahamat; Nizam, Nurul Zarirah - In: International journal of business competition and … 7 (2020) 1, pp. 41-67
Persistent link: https://www.econbiz.de/10012253387
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How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har; Goh Yen Nee; Shaizatulaqma Kamalul Ariffin; … - In: International journal of sustainable strategic management 7 (2019) 1/2, pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
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Impact of strategic and tactical green marketing orientation on SMEs performance
Mishra, Mukesh Kumar; Choudhury, Dibyendu; Rao, K. S. … - In: Theoretical economics letters 9 (2019) 5, pp. 1633-1650
Persistent link: https://www.econbiz.de/10012104528
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The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing
Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010
The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...
Persistent link: https://www.econbiz.de/10011824443