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Competititve advantage through engagement

Kumar, V.; Pansari, Anita - In: Journal of marketing research : JMR 53 (2016) 4, pp. 497-514

Persistent link: https://www.econbiz.de/10011537711

Understanding the structural characteristics of a firm's whole buyer-supplier network and its impact on international business performance

Sharma, Amalesh; Kumar, V.; Yan, Jun; Borah, Sourav Bikash - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 365-392

Persistent link: https://www.econbiz.de/10012007026

Customer engagement : the construct, antecedents, and consequences

Pansari, Anita; Kumar, V. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 294-311

Persistent link: https://www.econbiz.de/10011684964

Influencing acquisition performance in high-technology industries : the role of innovation and relational overlap

Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; … - In: Journal of marketing research : JMR 54 (2017) 2, pp. 219-238

Persistent link: https://www.econbiz.de/10011697348

Handbook of research on customer equity in marketing

Kumar, V. (ed.); Shah, Denish (ed.); Mack Robinson, J. (ed.) - 2015

pt. 1. Understanding and measuring customer equity -- pt. 2. Identifying key drivers to augment customer equity -- pt. 3. Applying the customer equity concept to enhance firm performance -- pt. 4. Strategic management of customer equity -- pt. 5. Implementing customer equity in firms.